For the year 2022, the freezer paper market is currently expected to generate US$ 52698 Mn. A CAGR of 4.00% is projected for this market’s value between 2018 and 2028. By the end of 2032, the market for freezer paper is anticipated to reach US$ 66,680 Mn.
As packaging gains relevance in terms of transportation convenience and consumer preference for packaged foods, there is an increasing demand for packaging innovation. Food service firms are using paper packaging options like freezer paper more and more since they are eco-friendly and extend food shelf life.
Meat products remain on the top preferences by consumers as they derive a substantial amount of protein, and freezer paper does provide an effective packing option for meat products. The growth in disposable income across the globe is fostering preferences for healthy and hygienic food consumption.
It is also initiating demand for effective food packaging alternatives. Bakery and confectionary producers also adopt the usage of butcher paper for food packaging, opening its demand in new sectors.
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Restraints
The high cost of raw materials is a challenge faced by manufacturers leading to higher production costs. The rising product cost may decline the profit margin of firms. Industry-specific research and innovation can save costs and help companies to maintain a competitive edge. Food safety and standards are required to be followed to ensure food quality.
Trends and Opportunities
The meat and ready-to-eat food industry are witnessing a rise in demand for packaging papers across the globe. This is due to busy lifestyles and takeaway food trends. At present (2022), The prepared food market is estimated at US$ 154.43 Bn, which is projected to grow in the forecast duration.
This rising growth opens opportunities for innovation by food packaging manufacturers in the industry. Butcher wraps and counter rolls are a few of these innovations. The key market players are trying to maintain a market edge by acquiring smaller firms and investing in innovation.
As a result, global competition is expected to rise in the near future. Manufacturers also focus on the sustainability of food packaging out of environmental concerns.
Threats
The rising market competition is an imposing threat factor for many firms in the packaging industry. Companies like Buckeye Paper offer just-in-time stocking programs which ensure they can meet customer needs 24 hours a day.
At the same time, other players such as Reynolds Consumer Products Inc have focused on expanding brands, namely wraps, kitchen, fresh lock, and Hefty. Many prominent players in the industry are working on different business tactics in terms of innovation, brand expansion, and market research leading to rising competition.
Freezer Paper Market Outlook
Demand for innovation in packaging is rising as its gaining importance in terms of transportation ease and customers’ preference for packaged food. Paper packing solutions like freezer paper are increasingly being adopted by food service companies as they are environmentally friendly and improve the shelf life of food.
Meat products remain on the top preferences by consumers as they derive a substantial amount of protein, and freezer paper does provide an effective packing option for meat products. The growth in disposable income across the globe is fostering preferences for healthy and hygienic food consumption.
It is also initiating demand for effective food packaging alternatives. Bakery and confectionary producers also adopt the usage of butcher paper for food packaging, opening its demand in new sectors.
The high cost of raw materials is a challenge faced by manufacturers leading to higher production costs. The rising product cost may decline the profit margin of firms. Industry-specific research and innovation can save costs and help companies to maintain a competitive edge. Food safety and standards are required to be followed to ensure food quality.
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The meat and ready-to-eat food industry is witnessing a rise in demand for packaging papers across the globe. This is due to busy lifestyles and takeaway food trends. At present (2022), The prepared food market is estimated at US$ 154.43 Bn, which is projected to grow in the forecast duration.
This rising growth opens opportunities for innovation by food packaging manufacturers in the industry. Butcher wraps and counter rolls are a few of these innovations. The key market players are trying to maintain a market edge by acquiring smaller firms and investing in innovation. As a result, global competition is expected to rise in the near future. Manufacturers also focus on the sustainability of food packaging out of environmental concerns.
The rising market competition is an imposing threat factor for many firms in the packaging industry. Companies like Buckeye Paper offer just-in-time stocking programs which ensure they can meet customer needs 24 hours a day.
At the same time, other players such as Reynolds Consumer Products Inc have focused on expanding brands, namely wraps, kitchen, fresh lock, and Hefty. Many prominent players in the industry are working on different business tactics in terms of innovation, brand expansion, and market research leading to rising competition.
Freezer Paper Market Overview
Many attributes of food industry is dependent on packaging industry. Efficient packaging enables manufacturers to extend the shelf life of the food items and improves the handling of the food items thus benefiting both retailers and food service industry. Freezer paper is one such solution innovated by packaging manufacturers which provide efficient storage of the food applications.
Freezer paper is a thick paper waxed from one side. Manufacturers use the other side of the freezer paper for advertisement and labeling purpose. Meat products are packed against the waxed side of the freezer paper and labeling or printing on other side of the freezer paper increases the visibility of the company helping in building of brand image.
The waxed side of the paper does not allow juices of the meat to seep through or moisture to penetrate inside the packaging. Freezer paper also provides strength to the packaged product through its thickness enabling storage of the meat products. Most of the freezer paper are microwavable and are available in the form of rolls and sheets for various sizes for both bleached and unbleached product format.
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Freezer Paper Market: Market Segmentation
Based on the product type, freezer paper market is segmented into
- Bleached Freezer paper
- Unbleached Freezer paper
Based on the application, freezer paper market is segmented into
- Meat
- Seafood
- Poultry
- Bakery Products
- Other Food Application
Regionally global freezer paper market is segmented into
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia-Pacific excluding Japan (APEJ)
- Middle East & Africa (MEA)
- Japan
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
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