By 2023, the hair brush market size is projected to reach a value of US$ 4.2 billion. It is predicted to exhibit a consistent CAGR of 7.0% from 2023 to 2033.
By 2033, the market for hair brushes will probably be worth about US$ 8.3 billion. A total financial potential of US$ 4.1 billion is anticipated over the assessment period.
It is anticipated that contemporary consumers in several Asia Pacific nations, including India, Japan, China, and South Korea, will pay more attention to preserving good hair. Growth might be fueled by factors such as social media influence, a high need for well-groomed appearances, and increased awareness of haircare.
Asia Pacific millennial customers are set to spend enormous sums on high-end haircare products, especially hair brushes. They are planning to hunt for new brushes that will be gentle on their hair, reduce breakage, and disperse natural oils.
Hence, it is anticipated that leading manufacturers in the area will likely provide hair brushes for particular hair types such as fine, straight, or curly. To appeal to young people, they might also add cutting-edge characteristics such as heat-resistant and anti-static bristles.
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For instance, Tangle Teezer made its debut on Nykaa in February 2020 and is renowned for its exceptional multitasking abilities, foldability, and a range of colors. The item comes in rose gold and unicorn colors. Due to influencer marketing, it has gained popularity across the globe and primarily appeals to millennial preferences.
Through 2033, new hair and personal grooming trends are anticipated to spread across North America. It is expected that people of all ages will experiment with cutting-edge hairdos such as braiding, curling, and straightening.
The desire to copy the appearances of celebrities, beauty influencers, and vloggers is expected to be a key driver of demand growth. To attain their desired looks flawlessly, customers might need a variety of hair care items, including hair brushes. Hence, it is anticipated that renowned manufacturers will launch a range of hair brushing for detangling, smoothing, and volumizing among other uses.
The Barber Wave Collection was unveiled in September 2023 by Olivia Garden, a top manufacturer of hair products for professional use. It comes with five cutting-edge brushes primarily made for barbers. To meet sustainability aims, 3 of the 5 brushes have bodies manufactured entirely of post-consumer plastic.
Key Takeaways from Hair Brush Market Study-
- The global hair brush industry showcased a decent CAGR of 5% in the historical period between 2018 and 2022.
- The United States is likely to establish a clear-cut revenue chance of US$ 703.9 million in the forecast period.
- The United Kingdom grew at an average CAGR of 9% in the historical period.
- Japan is estimated to formulate a definite financial opening worth US$ 488.7 million in the review period.
- In terms of product, the round brush segment is expected to showcase a CAGR of 8% in the forecast period.
- Based on material, the organic segment expanded at a CAGR of 2% in the historical period.
“As people become more conscious of sustainability and environmental protection, they are likely to start looking for green and organic haircare items such as brushes. By releasing brushes with natural bristles, recycled plastic, and bamboo, reputable haircare product makers plan to fill unfulfilled needs. Sales are predicted to increase as consumer demand among environmentally concerned clients rises.” – Opines Sneha Verghese, Senior Consultant for Consumer Goods and Products at Future Market Insights (FMI).
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Competitive Landscape
Leading hair brush manufacturers are working on cutting-edge features, materials, and designs that will help them stand out from the competition. These can include brand-new brush forms created for particular hair types or styling requirements. To draw in more customers, a handful of businesses are adopting innovative bristle materials and ergonomic handles.
In order to foster customer loyalty and build a solid reputation, they are also concentrating on providing very long-lasting and superior-quality brushes. To do this, they might use premium materials, strong quality control procedures, and long-term guarantees or warranties.
Several millennial buyers are anticipated to switch to eco-friendly products that would have negligible to no environmental impact. Hence, top manufacturers can offer environmentally friendly, sustainable hair brushes. This would help to encourage recycling and reduce packaging waste.
For instance,
- SpeedStyle and SmoothStyle were introduced by Shark, one of the home-care brands from SharkNinja Operating LLC, in August 2023. These goods would be a popular and affordable alternative to the Dyson Airwrap. They represent the most recent addition to the brand’s line of hair products using air technology.
- Philips released their latest Avent Bottle Sterilizer, Hair Straightening Brush, and Beard Trimmer Series 1000 in August 2023. These goods would aid the business in diversifying the range of goods it sells under the category of personal health goods. The target market for Philips’ hair straightening brush is Gen Z and millennials.
Get More Valuable Insights into Hair Brush Market
Future Market Insights (FMI) has released an objective assessment of the global hair brush market, presenting past demand data from 2018 to 2022 and projecting forecast statistics for the 2023 to 2033 period.
The hair brush market is segmented by product (round brush, paddle brush, vent brush, cushion brush, detangling brush, and others), material (organic and synthetic), end-user (men, women, and children), application (personal and professional), and region from 2023 to 2033.
About the Consumer Product Division at Future Market Insights (FMI)
Future Market Insights’ (FMI) consumer product team offers comprehensive business intelligence services, with a vast array of reports and data points analyzed across 50+ countries over a decade. The team provides consulting services and end-to-end research, offering expert analysis, actionable insights, and strategic recommendations to clients worldwide. Contact them to explore how they can assist with your unique business intelligence needs.
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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