In 2023, the Indonesia pet care industry is expected to be worth US$2,298.4 million. The market is expected to exceed US$5,883.2 million by 2033, growing at a 9.5% CAGR from 2023 to 2033. The Indonesia pet care market is expected to generate around 1.5% of the global demand for pet care.
The pet care industry in Indonesia has been experiencing significant growth in recent years, driven by several key factors. One of the primary drivers of growth in the industry is the increasing number of pet owners in the country. This growing pet population is creating new opportunities for companies that offer pet food, grooming, and healthcare products and services.
One of the key challenges facing the industry is the lack of regulatory oversight. The absence of clear guidelines and standards for pet food and other pet care products has led to concerns about the safety and quality of these products. Additionally, the lack of skilled professionals in the industry, such as trained veterinarians and pet groomers, is also a challenge that needs to be addressed.
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There are several opportunities for companies operating in the Indonesia pet care industry despite the challenges. One of the biggest opportunities is the increasing demand for natural and organic pet products. As many consumers become aware of the potential health benefits of natural and organic pet food, the demand for these products is expected to grow.
There is a growing demand for high-quality pet grooming, boarding, and healthcare services, which presents an opportunity for companies to invest in developing a network of pet care services.
One of the latest trends in the Indonesia pet care industry is the increasing demand for online sales and delivery of pet products. As eCommerce continues to grow in Indonesia, Several consumers are turning to online platforms to purchase pet products, including food, toys, and grooming supplies. This trend presents an opportunity for companies to invest in developing a strong online presence and delivery infrastructure.
Key Takeaways from the Indonesia Pet Care Market:
- The Indonesia pet care market is anticipated to contribute a demand share of nearly 1.5% in the global pet care market.
- Pet food is the dominant product category, accounting for 68.1% of the market in 2022.
- In terms of service channels, contemporary trade-based retailing held a significant share of more than 31.5% in 2022.
- According to FMI, the cat segment accounted for around 36.3% of the Indonesia pet care market share in 2022.
- Pet adoption for companionship is boosting demand for pet care in Indonesia, with 67% of Indonesian households owning pets, with the majority owning cats followed by fish and dogs.
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An Overview of the Competition in Indonesia Pet Care Industry
The competition landscape of the Indonesia Pet Care industry is highly fragmented, with a mix of local and international players competing for market share. Some of the key players in the market include PT Japfa Comfeed Indonesia Tbk, Nestle Purina Petcare, Mars, Inc., Royal Canin, the Indonesian Veterinary Medical Association (IVMA), and the Indo Pet Expo.
Industry players offer a range of pet food products, as well as specialized nutrition, grooming, and healthcare services. They differentiate themselves through product innovation, specialization, and investment in the development of a network of pet care services.
The competition in the market is intensifying, as the Indonesia pet care industry continues to experience growth. This growth is driven by the increasing number of pet owners and their willingness to spend money on high-quality products and services. As such, companies are vying to capture a significant share of the growing market by differentiating themselves and meeting the evolving needs of pet owners in Indonesia. There are also some barriers to enter into the market such as:
- Regulatory requirements for pet food and healthcare products
- The need to establish a distribution network for products and services.
The presence of established players with strong brand recognition and customer loyalty can make it challenging for new entrants to gain market share.
Indonesia Pet Care Market by Category
By Service Type:
- Product
- Pet Food
- Wet Food
- Dry Food
- Treats & mixers
- Fresh Food
- Pet Healthcare
- Fashion, Toys, and accessories
- Professional Services
- Day Care
- Grooming/Boarding
- Pet Breeding and Training
- Value Added Service
- Insurance
- Veterinary Care
- Pharmacy
- Adoption and Charity
- Crisis Relief Service
By Pet Type:
- Dogs
- Cats
- Birds
- Fish and Reptiles
- Small Pets
- Horses & Other Livestock
By Service Channel:
- Modern Trade
- Convenience Stores
- Care Services Centers
- Veterinary Clinics
- Online Retails
- Support Care Centers
- Pet Specialty Stores
Key Developments in the Market:
- PT Central Proteina Prima Tbk officially hosted a ceremony in 2021 to mark the first shipment of pet food to the State of Brunei Darussalam, particularly pet food items with the Bolt and Cleo brands. Such an event assists the organization in strengthening its market presence.
- HAPPY PET Investment Holding GmbH built a new branch in India in July 2022.
- Nestlé Purina purchased the pet food business Lily Kitchen in 2020.
- Nestlé Purina introduced its first cat litter in a durable and refillable container in the United States market in 2020.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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