The United States has asserted its dominance in the North American pre-made pouch packaging market, capturing a substantial 87.6% market share in 2022. This market is poised for significant growth in the coming years, offering lucrative opportunities. The nation hosts a multitude of organized pre-made pouch packaging manufacturers, a testament to its strong market presence.
As the food industry undergoes rapid transformation to cater to diverse consumer preferences, the United States stands at the forefront. With an increasing focus on environmental consciousness, the demand for food packaging pouches is on the rise. Market players are expanding their product lines, intensifying competition, while consumer trends favoring re-closability, re-usability, and portability further drive the demand for pre-made pouch packaging solutions in the United States.
The pre-made pouch packaging market size is projected to be valued at US$ 10,808.3 million in 2023 and is expected to rise to US$ 16,625.03 million by 2033. The sales of pre-made pouch packaging are likely to register a CAGR of 4.4% during the forecast period.
Pre-made pouch packaging is one of the fast-growing segments of the packaging industry, combining the best qualities of film, paper, and aluminum foil to provide a broad range of protective characteristics.
End-use companies’ increasing preference for sustainable packaging solutions, as a result of rising regulatory pressure and consumer awareness about sustainability, is expected to boost product demand in the coming years.
Pouch production requires less material, energy, and water. Furthermore, such products contribute to the reduction of landfills after disposal, which improves their sustainability profile.
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Stand-up pouches are used as a marketing tool because they have a sizable surface area on which graphics can be printed to attract customers, especially in supermarkets where customers make a quicker purchase decision. This factor has also enticed end-user companies to use such packaging formats.
The pharmaceutical and nutraceutical industries have also been driving the demand for pre-made pouch packaging as it provides them with a sustainable and recyclable polymer-based alternative.
The market is expanding rapidly due to pre-made pouch packaging that ensures food safety, increased product value, extended shelf-life, heating and moisture barrier, effective permeability, and ease of use.
Key Takeaways:
- Spout closures are anticipated to expand at the fastest pace of 4.8% throughout the projection period as a consequence of the growing demand for environmentally friendly substitutes.
- The tear-notch closure type segment is anticipated to hold 44.2% of the market by 2028. Customers are assured of the company’s professional-level packaging and the potential of a duplicate product is eliminated by the tear notch closure, which indicates where the bag should be cut.
- The plastics material market share is anticipated to reach 52.6% by 2028. Due to their resistance to moisture, dust, oxygen, and UV radiation, plastic pouches keep packed products fresher for longer; this characteristic accounts for the segment’s greatest share.
- By 2033, China may expand at an astounding CAGR of 5.8%. China is anticipated to be a significant market in the Asia pre-made pouch packaging sector due to its expanding population and increasing consumption of packaged goods.
- With an 87.6% market share in 2022, the United States is expected to dominate the pre-made pouch packaging industry in North America. The United States is anticipated to provide profitable growth potential for pre-made pouch packaging during the coming years. The United States is home to numerous reputable pre-made pouch packaging companies.
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Competitive Landscape
Leading manufacturers of pre-made pouch packaging systems are following the path of strategic mergers & acquisitions to strengthen their foothold in the global market. Increasing consumer demand for flexible packaging solutions has compelled market participants across the value chain to rethink their strategies to optimize their efficiency.
It is anticipated that manufacturers will continue to pursue M&A to enhance their capabilities and expand geographical presence in an attempt to lure more consumers inclined towards flexibility and convenience. Demand for transparency and aesthetic product appeal will continue to influence consumers’ buying decisions.
For instance,
- In May 2020 – PPC Flexible Packaging, a supplier of unique flexible packaging for various markets, launched PPC Green, its new sustainability offering.
Competitive Landscape
Key producers of pre-made pouch packaging systems are pursuing a deliberate mergers & acquisitions strategy to increase their market share globally. Flexible packaging solutions are becoming more popular with consumers, which has forced industry players throughout the value chain to reconsider their business plans to increase productivity.
Amcor announced a US$ 45 million strategic investment in digitally-based ePacFlexible Packaging (manufacturers of stand-up pouches, lay flat pouches, and roll stock with a self-claimed advantage in print technology) to increase its minority shareholding in ePacHoldings LLC in September 2022.
- ProAmpac announced the acquisition of Belle-Pak Packaging (Belle-Pak), a manufacturer of award-winning flexible packaging products, in February 2022. ProAmpac strengthened its growing position in Canada and expanded its reach in the high-growth e-commerce, healthcare, and logistics end industries with this acquisition.
- Sonoco completed the acquisition of Ball Metalpack, a manufacturer of eco-friendly tinplate food packaging, in January 2022. The collaboration broadens the range of environmentally friendly packaging to include tinplate packaging.
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Key Segments:
- Tear Notch
- Spout
- Zipper
- Flip Lid & Others
By Material:
- Plastic Pre-made Pouch Packaging
- Polyethylene Terephthalate (PET)
- Polyethylene (PE)
- Polyvinyl Chloride (PVC)
- Polypropylene (PP)
- Polyamide (PA)
- Paper Pre-made Pouch Packaging
- Aluminum Laminates
- Others
By End-use Industry:
- Pre-made Pouch Packaging for Food
- Fruits & Vegetables
- Meat Poultry and Seafood
- Bakery & Confectionery
- Ready-to-eat
- Dairy Products
- Pet Food
- Others
- Pre-made Pouch Packaging for Pharmaceuticals
- Pre-made Pouch Packaging for Cosmetics & Personal Care
- Others
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
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