According to FMI forecasts, the global sales of packaging inserts, in terms of value, were estimated to be around US$ 2,249.1 million in 2022. According to FMI’s predictions, the Packaging Inserts Market might increase at a 4.6% annual pace from 2023 to 2033. As a result, it is anticipated that sales of package inserts are estimated to expand promisingly over the next few years, hitting US$ 3,688.5 million by 2033.
Within the global protective packaging market, this specific segment accounted for approximately 7% to 9% of the total market valuation, which reached around US$ 27 billion in 2021. Plastic packaging inserts have gained prominence for their combination of flexibility and durability. Often composed of high-density polymers, such as polyethylene, these plastic packaging inserts excel in offering remarkable strength and water resistance. This capacity to safeguard against damage serves to minimize the risk of product damage during transit and storage.
The demand for packaging inserts is expected to escalate further in the coming days with the growing need for effective packaging options that maintain the freshness of processed foods and convenience goods. Similarly, the need for packaging inserts has also increased for secure packaging of electrical gadgets during shipment and handling in the consumer electronics industry.
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Trends Fueling Sales of Packaging Inserts
High Demand for Appealing Packaging Solutions to Boost Sales of Packaging Inserts
The incorporation of appealing inserts into product packaging plays a pivotal role in elevating brand loyalty. Packaging inserts not only serve to enhance the perceived value of the enclosed products but also contribute to elevating the overall brand image. The inclusion of decorative trays and foam sheets, especially for branded items, adds a touch of sophistication, reinforcing the company’s image.
Packaging inserts encompass a diverse array of elements, including personalized notes, enticing product offers, discounts, coupons, surprise gifts, and more. This comprehensive approach to enhancing the customer’s unboxing experience not only fosters delight but also fuels greater product uptake, ultimately leading to heightened customer satisfaction. As a result, the demand for packaging inserts is anticipated to witness substantial growth on a global scale in the upcoming years.
Key Takeaways from the Packaging Inserts Market Study Report
- With 18.2% of the global market share for packaging inserts, the United States has a significant market share. This is due to the nation’s sizable customer base, thriving manufacturing industry, and the existence of significant packaging insert producers.
- 5.2% of the global demand for packaging inserts was accounted for by Germany in the year 2022.
- Between the years 2023 and 2033, the demand for packaging inserts in the United Kingdom is anticipated to expand at a CAGR of 2.3%.
- 6.4% of the global sales of packaging inserts in the year 2022 were contributed by Japan.
- Over the forecast years, packaging inserts production in China is projected to expand at a CAGR of 5.2%.
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Market Drivers:
- Product Differentiation: Brands use packaging inserts to differentiate their products in a crowded market. Unique and engaging inserts can make a product stand out and attract consumers.
- Marketing and Promotion: Packaging inserts are an effective tool for marketing and promoting products. They can include coupons, discounts, cross-promotions, and other incentives that encourage repeat purchases.
- Consumer Engagement: Inserts can provide additional information about the product, its benefits, and usage instructions. This can enhance the overall consumer experience and build trust in the brand.
- Compliance and Regulations: In some industries, there are regulations that require certain information to be included with products. Packaging inserts help companies comply with these regulations.
- E-commerce Growth: The rise of e-commerce has increased the demand for packaging inserts. Brands often use inserts to create a unique and memorable unboxing experience for online shoppers.
- Sustainability: Eco-friendly packaging inserts made from recyclable or biodegradable materials are becoming more popular as companies and consumers focus on sustainability.
Competitive Landscape for the Packaging Inserts Market Players
Leading manufacturers are famous for creating packaging inserts that address certain product needs and hold a sizable portion of the global market. Moreover, improvements in materials and manufacturing techniques to create inserts with improved performance and more customization possibilities are the prominent strategy to remain competitive. Also, there is a rising trend and need for eco-friendly or biodegradable packaging insert options as sustainability principles catch on across industries.
In March 2023, Domtar Company reported the beginning of its new Sustainable Packaging Inserts initiative. This new initiative provides producers with a selection of biodegradable and recycled packaging inserts, as well as inserts made of recycled materials. Following it, Sappi declared the beginning of its new Sustainable Packaging Inserts initiative in May 2023.
Recent Developments by the Packaging Inserts Manufacturing Industries
- In February 2023, Avery Dennison announced the introduction of a new digital labeling technology named Smart Label. Through the use of QR codes and NFC tags, it enables producers to give consumers additional details about their products.
- In April 2023, Mondi Group declared the debut of their innovative Intelligent Packaging Solutions. It is a collection of digital packaging technologies that enables producers to monitor and trace their goods as well as give customers more details about their goods.
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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