Highly effective promotional campaigns that offer personalized and customized products are playing a pivotal role in driving the demand for direct-to-shape inkjet printers in the United States. According to an analysis by FMI, the U.S. is poised to dominate North America, accounting for a substantial 85% of total sales until 2030. This dominance is propelled by the captivating packaging trends that focus on decorative substrates with intricate shapes and curvature, encompassing items like bottles, jars, cups, and cans, crafted from various materials such as glass, plastic, cardboard, and metals.
In response to shifting consumer preferences and a significant cultural transformation, direct-to-shape printers are expected to experience significant growth in the U.S. This growth is facilitated by technological advancements and the evolving demand for personalized and eco-friendly printing practices.
The surge in mass customization within the United States is expanding the horizons of branding. Direct-to-shape printers enable brands to launch highly effective promotional campaigns that cater to the individual preferences of consumers. These printers allow brands to efficiently and cost-effectively conduct trials for new product printing, tailoring production to align with customer choices.
As the demand for digital printing applications continues to grow, and inkjet technology gains popularity for printing directly onto finished products, the production throughput is set to increase significantly. This, in turn, will drive the demand for direct-to-shape inkjet printers in the U.S., as businesses seek to meet the growing need for customized and personalized products.
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The Global Direct-to-Shape Inkjet Printers Market showcases promising growth prospects, with an estimated value of USD 3.8 billion in 2022, projected to surge to USD 6.6 billion by 2030, guided by a robust 7.2% CAGR between 2022 and 2030. Constituting around 7.3% of the global inkjet printers industry worth USD 52.1 billion in 2022, this sector is a notable contributor to the printing industry.
Future Market Insights (FMI) analysis underscores a prospective 1.9 times expansion during the forecast period, generating attractive investment avenues for manufacturers. The North American region is poised to lead the way, boasting a significant 27.1% industry share in 2022. FMI’s projections also indicate a promising 6.5% year-on-year growth between 2022 and 2023 in global consumption of direct-to-shape inkjet printers. Plastic substrates and solvent-based inks are expected to emerge as key drivers, further enhancing the market’s growth trajectory.
The superior blending of colors, high-quality printing, good printing speed, and compatibility with multiple substrate types such as glass, metal, and plastic among others, make DTS inkjet printers a far better choice than traditional printers. Additionally, DTS inkjet printers help in manufacturing cost reduction by eliminating the need for costly labels. DTS inkjet printers increase efficiency, reduce material expenses, elevate cost-effectiveness, can carry out mass customization, and have environmental benefits.
Growing demand for products with complex designs and customized goods also propels the sales of DTS inkjet printers in the global market. Furthermore, the use of UV curable inks, prevents print quality degradation due to exposure to UV rays, by direct-to-shape inkjet printers is expected to propel the market over the forecast period. All these factors are expected to expand the market for direct-to-shape inkjet printers during the forecast period.
“Rising drive for sustainability and the DTS inkjet printers’ ability to meet this demand due to the use of eco-friendly inks will supplement the growth in the market over the forecast period,” says an FMI analyst.
Key Takeaways:
- Solvent-based ink type in the direct-to-shape inkjet printers industry is expected to register a CAGR of 9.6%
- Bottles will account for nearly 26.6% market share in the application category
- Direct-to-Shape inkjet printers account for 7.3% of the inkjet printers’ value of US$ 52.1 Bn.
- North America is estimated to dominate the industry with a share of 27.1% in 2022.
- East Asia’s direct-to-shape inkjet printer market will continue growing at a healthy rate of 8.8% market through 2032.
- South Asia will exhibit a robust CAGR of 9.6% over the forecast period.
- Europe is anticipated to record a 23.4% growth rate in the market through 2032.
Competitive Landscape
Xerox Corporation, Heidelberg USA, Inc., Mimaki Europe B.V., Xaar plc, Koenig & Bauer AG, Tonejet Limited, Velox Ltd., Epson America, Inc., INX International Ink Co., Roland DG Corporation, LogoJET, DMPS CO.LTD., Azonprinter d.o.o., Sun 3D Corporation, SelectedJET, and others are the some of the manufacturers of direct-to-shape inkjet printers profiled in the full version of the report.
Key players in the global direct-to-shape inkjet printers market are engaged in novel product launches, expansion, strategic acquisitions, and partnerships. Sustainability is another concept that these manufacturing facilities intend to focus on in order to gain a competitive edge.
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More Insights into the Direct-to-Shape Inkjet Printers Market Report
In its latest report, FMI offers an unbiased analysis of the global direct-to-shape inkjet printers market, providing historical data from 2017 to 2021 and forecast statistics for the period 2022-to 2032. To understand the global market potential, growth, and range, the market is segmented based on ink type (solvent-based, water-based, UV curing link), substrate type (plastic, glass, metal, paper, wood, fabric), application (bottles, cans. Drums, tubes, folding cartons, & others), end use (food, beverages, pharmaceuticals, cosmetics, personal & home care, chemical, & others), and region.
By application, bottles are expected to dominate the direct-to-shape inkjet printers market for the forecast period. Estimated to account for nearly 26.6% of market share, bottles are considered absolute barriers which avoid the risk of ink migration. The food and beverages sector much prefers bottles for packaging.
Solvent-based ink type is fade-proof, scratch-resistant, and waterproof. These properties aid market domination of this ink type. It is expected to exhibit a CAGR of 9.6% during the assessment period.
North America is expected to lead the market in terms of region. This is primarily due to the prevalent packaging trends in the U.S.
Direct-To-Shape Inkjet Printers Market By Category
By ink type:
- Solvent Based
- Water Based
- UV Curing Inks
By substrate type:
- Plastic
- Glass
- Metal
- Paper
- Fabric
- Wood
By application:
- Bottles
- Cans
- Drums
- Tubes
- Folding Cartons
- Others (Bags, Trays etc.)
By end use:
- Food
- Beverages
- Pharmaceutical
- Cosmetics
- Personal Care & Homecare
- Chemical
- Others (Automotive, etc.)
By region:
- North America
- Latin America
- Europe
- Middle East and Africa
- East Asia
- South Asia
- Oceania
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Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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