The global rolling papers market, known as the cigarette paper market, is poised for substantial growth, with an estimated valuation of US$714.1 million in 2023. This growth is primarily attributed to the surging demand for hemp-based rolling papers, projected to drive a remarkable 5.2% compound annual growth rate (CAGR) from 2023 to 2033, ultimately expanding the market to a size of US$1,185.5 million by 2033.
Historically, rolling papers were less commonly used, as consumers favored pre-rolled cigarettes, pipes, and water pipes. However, recent years have witnessed a significant shift in consumer preferences towards rolling their tobacco, allowing for greater customization in terms of the type and quantity of tobacco used.
The rising popularity of the roll-your-own smoking format is expected to propel market sales, boosted by the increasing acceptance of rolled cigarettes and the legalization of recreational cannabis in many states. Furthermore, the establishment of commercial venues, such as pubs and restaurants, where smoking is permitted, is contributing to heightened demand for rolling papers. The creation of dedicated smoking zones in public spaces and commercial buildings is also anticipated to further bolster market growth.
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The proliferation of e-commerce or online retail websites listing tobacco and associated products has contributed to the expansion of the cigarette paper market. Likewise, the influence of social media and the propagation of cross-cultural trends therein have augmented the popularity and consumer base for cigarette rolling papers.
The most important factor driving the sales of cigarette rolling papers has been identified as the rise in people’s disposable income and spending capacity. Besides, helping in avoiding stress, tobacco is considered a luxury item which has substantially increased the smoker population driving the demand for rolling papers further.
Pubs that have designated smoking areas have built up a sizable consumer base in many cities indirectly augmenting the income potential of market players. However, the main obstacle to the expansion of this market sector is the government’s strict rules on smoking and the prohibition of tobacco products. Nevertheless, it maintains its market share as many people are getting lured toward it for relaxation.
Key Takeaways from the Rolling Papers Market Study Report
- The total consumption of rolling papers in North America generated 18.6% global revenue share back in the year 2022. On the other hand, the revenue share of Europe was figured out to be around 23% that year.
- In comparison to different countries, the United States leads the global market and held a market share of 16.9% in 2022.
- Japan follows the United States in production and supply of rolling papers and it generated a global revenue share of 10.9% in 2022.
- The demand for rolling papers in China and India is anticipated to grow at the high rates of 5.8% and 6.6% respectively through 2033.
- As per FMI, the hemp material type segment accounted for almost 59.9% of the total market share in 2022. This segment is projected to retain its dominance through the forecast years with sales expanding at a CAGR of 4.0% through 2033.
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Geographically, the rolling papers market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to dominate the market due to the growing acceptance of smoking alternatives and the legalization of cannabis in various states. Europe is also expected to be a significant market due to the increasing popularity of smoking alternatives and the growing awareness about the health benefits of cannabis.
In conclusion, the rolling papers market is expected to grow at a significant rate during the forecast period due to the increasing demand for natural and eco-friendly rolling papers and the legalization of cannabis in various countries. The market is highly competitive with several key players operating in the market. Companies are focusing on various strategies such as product launches, partnerships, and collaborations to increase their market share.
Traditionally, tobacco was smoked using paper scraps and leafs of different trees. However, paper scraps and leafs have gradually evolved into sophisticated and commercial rolling papers. Cigarette paper or rolling papers are made from non-wood plant fibers such flax, hemp, sisal, rice straw, and esparto.
Rolling papers are available in several forms, which include transparent, colored, and flavored. These papers offer desired tearing strength, thickness, low air permeability, and excellent burning speed control. Rising number of commercial cigarette brands and surging popularity of roll-your-own method of smoking will bolster sales in the market in the forthcoming years.
Further, urbanization in developing countries across Asia and Latin America is fueling the demand for the tobacco smoking products. As a result of the changing pace of living and growing hectic lifestyles in the urban areas many people prefer quick dopamine releasing products like coffee and cigarettes. Furthermore, legalization of recreational use of cannabis in various countries will augment the growth in the market.
Increasing availability and sales of rolling papers via online channels in anticipated to boost sales in the forthcoming years. Several companies are investing in the development of online sales platforms to increase their geographical reach.
Furthermore, the companies also benefit from the data entered by the customers at the time of purchasing the product. The data collected from the website is used to make a data-driven decision, gain insights regarding the consumer buying pattern, product demand and regional demand.
Online sales channels also enable companies to manage the inventory of the products in demand, reducing the overhead costs incurred in setting up physical supply and distribution networks, and improving consumer engagement.
Consumers are able to compare prices and make better purchasing decisions with the help of online platforms. Thus, the growing adoption of online sales channels is anticipated to propel sales in the market.
“Legalization of recreational cannabis consumption across various states and countries, along with surging demand for hemp-based rolling papers for a better smoking experience will continue driving sales in the market over the forecast period,” says an FMI analyst.
Key Takeaways:
- By material type, hemp segment is estimated to account for around 60% of the total market share in 2022.
- In terms of basis weight, demand in the 10 gsm to 25 gsm segment will increase at a 4.6% CAGR through 2032.
- Sales in the U.S. rolling papers market will grow at a 3.7% CAGR, reaching a valuation of US$ 164.8 Mn by 2032.
- China will account for a dominant share in the East Asia rolling papers market, with total sales reaching US$ 136 Mn by 2032.
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Rolling Papers Market Landscape
Schweitzer-Mauduit International, Inc., Delfort Group AG and Republic Technologies are the top players operating in the rolling papers market. Furthermore, Richer Paper Co., Ltd., Snail Custom Rolling Papers, Nippon Paper Papylia, Pura Group, Mudanjiang Hengfeng Paper Co., Ltd. JOB de Jean Bardou, Devambez, Moondust Paper Private Limited and Miquel y Costas are the key players operating in the global rolling papers market. The Tier 3 players in the market are expected to hold 55-65% of the global rolling papers market share.
Rolling Papers Market Report
Future Market Insights, in its new report, offers an unbiased analysis of the global rolling papers market, analyzing historical demand from 2015-2021 and forecast statistics for 2022-2032. The study reveals growth projections on the rolling papers market based on material type (flax, sisal, hemp, rice straw and others (esparto, etc.)) and basis weight (up to 10 gsm, 10 gsm to 25 gsm and 25 gsm & above) across seven regions.
Author:
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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