In 2023, the air freshener market is projected to be valued at US$15.47 billion. The market was valued at US$ 13.63 billion in 2022. Between 2023 and 2033, the market is expected to expand at a robust CAGR of 6.40%. By 2033, the air freshener market is projected to be valued at US$28.72 billion.
Additionally, the report offers details on various segments, including top companies, product types, applications, and regional division. The report is well-presented using a variety of pictorial presentations, including tables, diagrams, charts, and figures. It is curated using primary and secondary research that has been carefully reviewed by industry experts.
The Air Freshener Market will provide in-depth analysis of both established and new market trends, as well as significant industry developments. In-depth information about market size, revenue growth, drivers, restraints, growth opportunities, and challenges is provided in the report.
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The global Air Freshener Market is rapidly gaining traction over the recent years and is expected to register robust revenue growth throughout the forecast period.
Robust revenue growth is attributed to factors such as changing lifestyle, improvements in standard of living and rising health conscious populace.
Increasing demand for convenience, and going coronavirus pandemic, rising presence for online shopping, and increasing inclination towards veganism and organic and basic food products are fueling global market growth.
Competitive Landscape:
The research study provides information about top market participants, including each one’s global position, financial standing, licence agreement, product and service portfolio, and revenue contribution.
To expand their product offerings and establish solid footing in the market, major market players are concentrating on implementing a variety of strategies, such as mergers and acquisitions, business expansion plans, new product launches, partnerships, collaborations, and joint ventures.
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Market Dynamics:
Increasing consumer inclination towards functional, organic and probiotic-based food & drinks is providing impetus to the growth of global food and beverage industry.
Various studies have come with health benefits associated with “ethnic” and organic food products. These foods improve cardiovascular health, improves arthritis, digestive issues, and other inflammatory conditions. Consumers are gradually focusing on mindful eating and consuming food for health and wellness.
Changing eating and dietary patterns of consumers is prompting brand owners and new entrants to introduce healthy foods options. Several clean-label products have been introduced in the market and consumer curiosity for new products is immense
Growing middle class consumers with rising income in developing countries such as India and China will boost food & beverage market growth. Moreover, increasing consumer preference for procuring food and beverage items from online platforms due to variety, cost and time-saving will foster market size through 2027.
Some of the leading market players are listed below:
- Procter & Gamble Co.
- Reckitt Benckiser Inc.
- Henkel KGaA
- Church & Dwight Co. Inc.
- Car-Freshener Corporation
- SC Johnson & Son Inc.
- Kobayashi Pharmaceutical Co. Ltd.
- Godrej Household Products Ltd.
- Farcent Enterprise Co. Ltd
- Newell Brands
Air Freshener Market Segmentation based on Types:
- Sprays/Aerosols
- Electric Air Fresheners
- Gels
- Candles
- Others
Air Freshener Market Segmentation based on Application:
- Homes
- Offices
- Cars
- Others
Air Freshener Market Segmentation based on Regions:
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., France, Italy, Spain, Benelux, Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Rest of Asia Pacific)
- Latin America (Brazil, Rest of Latin America)
- Middle East & Africa (Saudi Arabia, UAE, South Africa, Rest of Middle East & Africa)
Key Features of the global Air Freshener Market:
- The report offers detailed estimations at the regional level with manufacturers, consumption, sales and import/export dynamics.
- The report provides accurate details related of the manufacturers/vendors in the market, company overview, pricing analysis, financial standing, product portfolio, and gross profit of leading companies.
- Company profiling with prevalent expansion strategies, revenue generation, and recent developments.
- Optimum strategic initiatives for new players in the market.
- Manufacturing processes, suppliers, cost, rates of production and consumption, transport mode and cost structuring, and value chain analysis.
- The study also includes supply chain trends, including elaborate descriptions of the latest technological development
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