The Australia and South Pacific tourism market is poised to reach a valuation of US$ 150 Billion in 2022. Sales are projected to increase at a 7 % CAGR, with the market size reaching US$ 295.07 Billion by 2032.
The improvement if the tourism is based on the facilities provided by the government. The government have established an organization named SPTO, which deals with the development of tourism in South Pacific countries. The organization plans meetings and conferences with businesses all around the world to promote tourism. They also promote the events and new developments all around the pacific countries, which may attract tourists all around the world.
The Tours and travelling companies all around the world are offering combo packages and unique deals on tours. Tourists are getting attracted towards the South Pacific countries, as there are number of events from different Pacific countries. The local organisations are also working with government, and are arranging events, which were cancelled due to pandemic.
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For Instance, Australian government have announced a grand musical event called ‘Always live’, which will cover music concerts in Melbourne, Victoria and many other cities in Australia. They also have a website, where they are providing all the information of event, and are also helping for planning the tour. The website has the information of all the artists performing at the event and places that tourists can visit during their stay.
Some of the travelling agencies are also giving customised or theme based tour packages, like sports tours, cruise tours, safari tour etc.
For instance, Thomas Cook Agency have a tour dedicated for cricket fans, which takes them in famous stadiums in Australia and World Cup matches, which are to be held in October 2022.
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Key Takeaways:
- Based on tourism type, eco/sustainable tourism are most popular among visitors in South Pacific countries.
- By booking channel, the online booking segment is preferred by tourists, as it have freedom of choice and ease of access.
- The expenditure by international tourists have high impact on the development of regional areas and affect the economy.
Impact of COVID-19 on the Australia and South Pacific Tourism Market
The COVID-19 scourge had a critical impact on the tourism segment in 2020 as a result of the virus’s lockdown confinements. According to the UNWTO, there was 20% decrease in the international visitors in 2020, compared to the year prior.
There was sudden loss in jobs all around the world, as the pandemic led to lockdown in all the countries. All businesses were closed, including the public transportation as gatherings were strictly restricted.
This affected the economy in countries, where tourism is the main or biggest part of the economy. To cope up with loss in last two years, governments and tour organisations are planning events and promoting the popular tours worldwide, welcoming all the travellers around the world.
Key Players
- Helloworld Travel
- Sahara Travels
- Gaura Travel
- Adventure Tours Australia
- Audley Travel
- Australia Health Tourism
- Australian Sports Tours
- Cox and Kings
- Adventure-Life
- Kesari Tours
- Mango Tours India
- Trafalgar
Australia And South Pacific Tourism By Category
By Tourism Type:
- Cultural & Heritage Tourism
- Medical Tourism
- Eco/Sustainable Tourism
- Sports Tourism
- Wellness Tourism
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
- Domestic
- International
By Country (% of Demand):
- Fiji
- Papua New Guinea
- Micronesia
- New Zealand
- Australia
- Others
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