The Colombia agro tourism industry had a market value of US$ 3.7 billion in 2022, and it is predicted that it would increase at a CAGR of 6.2% from 2023 to 2033 to reach US$ 7.2 billion. One of the advantages that Colombian agrotourism offers its producers is a flood of cash flow during the off-seasons; this is expected to expand the country’s agro tourism business during the upcoming years.
Agro tourism enthusiasts typically opt for lodging at farms and other places where they may observe residents going about their daily lives. Agrotourism is growing in popularity in Colombia, a country recognized for its thriving agriculture, since the local agricultural community is always welcome and eager to share its traditions, connection to the land, and practical methods of life with visitors. The demand for Colombian agrotourism is expanding as tourists become more aware of the benefits of eco-friendly travel. It has been demonstrated that Colombian agrotourism’s increased revenue during the off-seasons may be used to diversify the environment and grow an estate or a farm. The Colombian rural population may diversify their sources of income by using agrotourism.
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Colombia’s coffee culture has become well known around the world since it represents the country’s national identity. This is a major driver of the Colombian agro tourism business throughout the anticipated timeframe. When the price of coffee fell at the time, local farmers decided to add a second source of income by opening their coffee farms to tourists. Other agricultural alternatives for travelers in Colombia include fields of fruit, cocoa, ancestor plants, and flowers. The variety of agricultural farming in Colombia has recently been a major driver of the country’s agro tourism industry.
Key Takeaways from the Market Study
- The Colombian agro tourism market increased significantly between 2018 and 2022, with a CAGR of 3.5%.
- The recreation activities and events category is expected to increase at a CAGR of 7% from 2023 to 2033, with a leading market share of over 35.5% in 2022.
- The market share for offline reservations rose to 45.9% in 2022.
- Colombia possessed around 21% of the worldwide agro tourism market share in 2022.
Competitive Landscape
Both small and major firms are launching alluring packages and enhancing their product offerings to appeal to customers throughout the area. Major market players have relied on strategies like product releases and company expansion to boost their market shares as well as stay relevant in the Colombia agro tourism sector. The following are some significant developments in the Colombia agro tourism industry:
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- Early in 2022, the Go Electric Eco Tour eGuide was released by the Wellington social company GOOD Travel and Eco Villa. This eGuide is an online handbook designed to entice Kiwis to test drive an electric car and experience outstanding, environmentally friendly lodgings and tours.
Key Players:
- GOOD Travel Ltd.
- lulocolombia.travel
- Travel2latam.com
- TERRA COLOMBIA
- Zicasso, Inc.
- Angloinfo
- Bookmundi.com.
More Valuable Insights Available
Future Market Insights offers an unbiased analysis of the global Colombia agro tourism market, providing historical data for 2018 to 2022 and forecast statistics from 2023 to 2033.
To understand opportunities in the Colombia agro tourism market, the market is segmented on the basis of activities, tour types, consumer demographics, age group, booking channel and region.
Key Segments Profiled in the Colombia Agro Tourism Market
By Activities:
- Overnight Stay
- Special Events and Festivals
- Off the Farm
- Recreation Activities and Events
By Tour Types:
- Group Travelers
- Individual Travelers
By Consumer Demographics:
- Men
- Women
- Kids
By Age Group:
- 15-25
- 26-36
- 36-45
- 46-55
- 55 Years and above
By Booking Channel:
- Online
- Offline
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