Ginger ale Market is a carbonated non-alcoholic beverage made by using sugar, carbonated water, and ginger root or other artificial flavorings such as lemon or lime. Homemade ginger ale is soothing for digestive disturbances and contains probiotics and enzymes. It is a bubbly and refreshing drink and available in wide variety of flavors.
Because of its mild flavour, ginger ale is regarded as a superb flavour transporter. Ginger ale is commonly used to treat dry and sore throats, constipation, nausea, and vomiting, among other things. As a result, it is regarded as a healthy beverage, and market demand is fast increasing. People will sometimes swap ginger ale with beer flavour for alcoholic beverages.
Dry ginger ale is a soft drink that can be mixed with both alcoholic and non-alcoholic beverages. Ginger ale is sometimes blended with mint flavour to enhance the overall flavour of the drink.
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Ginger Ale Market Regional Outlook
On the basis of geography, the ginger ale market is segmented into North America, Latin America, Western and Eastern Europe, Asia-Pacific excluding Japan, Japan, and the Middle East and Africa. In regional markets, North America is the largest producer and consumer of ginger ale.
In North America, U.S. is the leading consumer of ginger ale in terms of volume and expected to experience stable growth over the forecast period. Ginger ale has low yeast and flavored with high-fructose corn syrup. In order to get citrus flavor, Lemon and lime juices are also often used while making the ginger ale. Ginger ale is expected to gain significant market demand in Asia-Pacific excluding Japan, Japan, and Europe markets over the forecast period.
Market Drivers and Trends
Consumers are increasingly shifting from high-calorie beverages to the drinks that are usually less sweet and lighter in both taste and appearance. It has led the beverage companies to introduce new types of drinks and fuelling the ginger ale market worldwide. Furthermore, the wide-ranging variety of flavors of ginger ale also encouraging younger drinkers.
Ginger ale is a common home remedy for heartburn and indigestion and to soothe sore throats. Furthermore, factors such as rising disposable income and introduction of new flavors into the market are other factors driving the ginger ale market growth globally.
However, rising concerns regarding added sugars and artificial ingredients is a major restraint in the market for ginger ale. In addition, sodas and soft drinks lead to calcium depletion in the body, this is also another major restraint in the global ginger ale market.
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Ginger Ale Market Key Players
The market for ginger ale is highly fragmented with a large number of regional and international players. Some of the major brands offered by major players in ginger ale market include Canada Dry, Bruce Cost Fresh, Vernors and Hansen Natural. Dr. Pepper Snapple Group is one of the leading producers in global Ginger Ale market.
Some of the other key players in Ginger Ale market include Zevia, Blenheim Bottling Company, Inc, Starbucks Corporation, Honest Tea, A-Treat Bottling Company, Seagram, Buffalo Rock, Bulls head, Cadbury Schweppes P.L.C., etc.,
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