The global probiotic strains market valuation is US$ 5,781.2 Million in 2023 and is anticipated to reach US$ 11,983.5 Million by 2033. The global market is estimated to secure a CAGR of 7.6% during the forecast period.

Opportunities in the Probiotic Strains Market

These are several factors that are bringing lucrative opportunities in the global market. A few of these are mentioned below:

  • Children’s Nutrition: Increasing demand for boosting children’s immune systems is increasing the adoption of specially formulated probiotic strains.
  • Sports Nutrition: The rising number of fitness freak and athletes are increasing the demand for nutrition absorption and high-quality supplements. The growing sports industry promotes probiotic strains and related products to create awareness among the audience.
  • Regulatory Clarity: Key companies are following regulations and guidelines related to probiotic products to enhance transpiration among consumers. They offer high-quality, organic, healthy products to catch consumers’ attention.
  • Partnerships and Collaborations: Rising collaboration and partnership strategies with research institutions and nutraceutical companies are gaining huge popularity to boost sales. Wellness and healthcare experts endorse products to meet end users’ needs and strengthen brand value.
  • Emerging Economies: The growing urbanization, increasing disposable income, and growing health awareness among middle-class groups are advancing market opportunities.
  • Mental Health and Wellness: Consumer awareness of mental well-being and healthy lifestyles are increasing the demand for probiotic strains. Key companies are targeting their audiences with emerging mental health issues in several developed and developing countries.
  • Elderly Care: The growing elderly population is increasing senior care facilities and the adoption of probiotic products. These products enhance immunity and wellness and improve poor digestion with quality of life.

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Key Takeaways

  • The probiotic strains market is registering a CAGR of 7.6% from 2023 to 2033.
  • The United States registered a maximum share of 29.5% by dominating the global market.
  • Japan accounts for a share of 5.4% of the global market.
  • Australia holds a share of 3.2% of the global market.
  • China significantly drives the global market, with a market share of 13.21%.
  • With a share of 7.4%, Germany is rapidly advancing the global market.
  • The dietary supplements sector leads the global market by end-use application.

“The surge in eCommerce and digital marketing is undoubtedly driving product sales, and as consumers increasingly prioritize personalized nutrition for their health, the growing demand for probiotic strains is a testament to the evolving landscape of wellness-focused products in the market” Nandini Roy Choudhury, Client Partner at Future Market Insights.

Key Players Adding Values to the Global Probiotic Strains Market

The essential players highly consolidate the global market. The key players are the backbone of that market and continuously focus on developing, innovating, and launching advanced products. These players heavily invest a lot in research and development to carry out new ideas to offer standardized products on customers’ tables.

The key players are using advanced marketing strategies to boost sales. These marketing tactics are collaborations, acquisitions, agreements, and partnerships. Several players are collaborating with research institutions and pharmaceutical companies to enhance the quality of probiotic products. These players are likely to shine shortly and achieve their goals with consistent efforts.

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Key Players in the Global Probiotic Strains Market

  • Hansen Holding A/S
  • Probi
  • Aumgene Bioscience
  • Virchow Biotech Private Limited
  • Merck KGaA
  • I. du Pont de Nemours and Company
  • Koninklijke DSM N.V.
  • Ganeden
  • Lesaffre
  • Essum AB
  • Valio Dairy
  • BioGaia
  • Morinaga Milk Industry Co., Ltd.
  • Snow Board Milk Products Co., Ltd.
  • Danone
  • Kerry Plc
  • Culturelle
  • Urex Biotech

Key Segments in the Global Probiotic Strains Market

By Type:

  • Lactobacillus acidophilus
  • Lactobacillus rhamnoses GG
  • Bifidobacterium bifidum
  • Other

By Form:

  • Dry
  • Liquid

By End-use Application:

  • Food and Beverages
  • Yogurt Drink and Fermented Milk
  • Fruit Juice
  • Bakery
  • Meat Products
  • Pharmaceuticals
  • Functional Food
  • Animal Feed
  • Dietary Supplement

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

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About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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