The United States baby diaper market is set to surge at 1.7% CAGR during the forecast period 2023 to 2033. The market value is projected to increase from US$ 11,324.3 million in 2023 to US$ 13,417.3 million by 2033.
The market was valued at US$ 11,120.5 million at the end of the historical period 2018 to 2022. It is poised to exhibit Y-o-Y rate of 1.8% in 2023.
The baby diaper market is constantly evolving with technological advancements and product innovations. Manufacturers are continually improving diaper designs to enhance absorbency, fit, comfort, and eco-friendliness.
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Manufacturers are also focusing on diapers with plant-based or natural materials. Diapers made from bamboo, organic cotton, and wood pulp, are gaining popularity.
These materials offer improved performance while aligning with the eco-conscious mind-set of several consumers, as well as the introducing new features. It includes wetness indicators and skin-friendly materials contributing to its growth and popularity in the market.
The growth of the United States baby diaper market can be attributed to factors such as the increase in online sales and e-commerce platforms. As parents find it convenient to purchase diapers online, and manufacturers are expanding their online presence to meet this demand.
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E-commerce platforms provide a wide selection of diaper brands and sizes, collectively contributing to the growth and development of the baby diaper market.
Key Takeaways from the US Baby Diaper Market Study
- In 2033, the United States baby diaper market is projected to reach US$ 13,417.3 million.
- In terms of product type, the swim diaper segment is poised to expand at 53% CAGR during the projection period.
- In terms of functionality, reusable diapers division is likely to increase at 79%. CAGR over the forecast period.
- On the basis of style, the pant style segment had the significant market share of 45% in 2022.
- The United States baby diaper market online retail segment has a CAGR of 1.73% during the projected period.
“Growing birth rate and the increasing demand for sustainable baby diapers is likely to drive demand in the United States. Key manufacturers are focusing on creating more absorbent, comfortable and eco-friendly products to meet consumer demand.” says an FMI analyst.
Who is winning?
Key manufacturers focus on differentiating their products from competitors. They might target specific segments such as organic or hypoallergenic diapers, to cater to parents diverse preference. They are using biodegradable materials, reduce packaging materials, reduce packaging waste.
Key manufacturers are often opting competitive strategies to attract customers. They might offer various products lines at different prices points to cater to different customer segments. They are also forming partnership with other companies to expand their product offerings. For instance, they might collaborate with baby care brand to create bundle products or work with charitable organization.
Key Players
- Kimberly-Clark Corporation
- Procter & Gamble Company
- Cardinal Health Inc.
- Ontex International N.V.
- Bambo Nature USA ( Abena Group)
- Aleva Naturals (D&G Laboratories Inc.)
- Babyganics (S.C. Johnson & Son Inc.)
- The Honest Company Inc.
- Bumkins
- Charlie Banana USA LLC
- Earth’s Best (The Hain Celestial Group Inc.)
- ECOABLE
- Seventh Generation Inc
- Flip Diapers (Cotton Babies Inc.)
- GeffenBaby.com
- GroVia
- Medline Industries
- Others (as requested)
Recent development:
- In August 2022, Babyganics, based in the United States, has introduced a new range called Triple Dry baby diapers, the company’s most waterproof diaper. The Babyganics direct-to-consumer website now sells the diaper line. The diapers include colorful and whimsical designs with joyful shapes, colors, patterns, and encouraging phrases for parents to make up their entire day (or night).
- In September 2021, Ecoriginals, the world’s initially and only plastic-free diaper and wipe brand, has announced that its environmentally friendly goods are now accessible across the United States. The diapers from Ecoriginals are 90% organic and up to 40% absorbent than regular reusable diapers.
Get More Valuable Insights
Future Market Insights (FMI), in its new offering, provides an unbiased analysis of the United States baby diaper market, presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033.
The study divulges compelling insights on the United States baby diaper market by product type (training pants/underwear pants, swim diaper, preemie diapers, cloth diapers), functionality (disposable diaper, reusable diaper), style (tape style and pant style), age (into 0 to 5 months, 5 to 8 months, 9 to 24 months, and above 24 months), sales channel (modern trade, departmental stores, convenience stores, specialty stores, online retailers, drug stores, and other sales channels) across several regions.
United States Baby Diaper Market by Category
By Product Type:
- Training Pants/Underwear Pants
- Swim Diaper
- Preemie Diapers
- Cloth Diapers
- Flat Cloth Diaper
- Pre-Fold Cloth Diaper
- Pocket Diaper
- Fitted Cloth Diaper
- Hybrid Cloth Diaper
- All-in-One Diaper
By Functionality:
- Disposable Diaper
- Reusable Diaper
By Style:
- Tape Style
- Pant Style
By Age:
- 0 to 5 Months
- 5 to 8 Months
- 9 to 24 Months
- Above 24 Months
By Sales Channel:
- Modern Trade
- Departmental Stores
- Convenience Stores
- Specialty Stores
- Online Retailers
- Drug Stores
- Other Sales Channel
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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