The Premix Bottled Cocktails Market is experiencing remarkable growth due to the rising demand for convenience and ready-to-drink options. Consumers are drawn to the ease of enjoying pre-mixed cocktails without the need for bartending skills. This trend is driven by urbanization, busy lifestyles, and the increasing popularity of home entertainment.
According to estimates, the market for premixed bottled cocktails will be valued US$ 21 billion in 2023 and US$ 68 billion by 2033. A CAGR of 12.5% is projected for the market during the forecast period. The following factors are driving up demand for premade drinks in bottles:
Premixed cocktails come in glass bottles and are ready-to-drink cocktail beverages. This is a novel idea that gained popularity in the 2010s as millennials began to exhibit interest in premix bottled cocktails, which were marketed as being similar to bottled soft drinks from their childhood.
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The only thing that sets it apart is the addition of alcohol, which gives the drink extra strength. There are many different bases for premixed bottled cocktails, such as malt, wine, spirits, and more. Numerous flavours, including as fruit flavours, caffeine flavours, classic flavours (such Mojito and Bloody Mary), and others are available in the pre-mixed bottled cocktails.
The premix bottled cocktail segment is quickly gaining consumers’ attention, indicating growing interest and popularity in the beverage market, and over the forecast period, it will grow at a compound annual growth rate greater than 4.5% compared to the global cocktail market, which is growing slowly but steadily.
Growing Demand from Millennial and Women to Stoke the Market’s Growth
Developed countries like the U.K. and Germany are showing responsible drinking trends largely, owing to health consciousness among consumers. Though most of the consumers have been identified to be over the age of 45, trend is quite notable among the young as well.
The young consumers rather than going for low-alcohol wines prefer premix bottled cocktails that not only offers great taste but is also aromatic and appealing to the eye. Such drinks are apt for on the go consumption and saves the hassle of creating cocktails while hosting a house party.
A study found that women’s bodies are affected differently by alcohol than men’s bodies. There have been rising cases of women suffering from alcohol and double the cirrhosis death when compared to men. Adult women’s visits to hospitals for overdosing on alcohol also are rising sharply.
This phenomenon is largely observed in the Western world and to put the risky drinking patterns into check, women have started opting for premixed bottled cocktails that contains less alcohol percentage. Also, women are more likely to yield to their sweet tooth, hence they have a close affinity towards cocktails.
Global Premix Bottled Cocktails: Key Players
Some of the key players manufacturing premix bottled cocktails are as follows –
- Hub Punch
- Courage+Stone
- Campari Bottled Negroni
- Crafthouse Cocktails
- Watershed Distillery
- Hochstadter’s Slow & Low
- Empower
- Belmonti Bellinis
- Austin Cocktails
- Wandering Barman
- Siponey
- Amor y Amargo
- Drnxmyth
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Opportunities for Global Premix Bottled Cocktails Market Participants
Though North America holds the largest market share in the premix bottled cocktails industry, the European market is forecasted to grow at a striking rate owing to the preference of bottled packaging for beverages. The European nations such as the U.K., Germany, France, and many others account for approximately 90% of bottled packaging while the rest is covered by canned beverages.
Restaurants and bars in the city of London have keeping and delivering premix bottle cocktails to recover from the losses incurred during the COVID-19 pandemic. Few of the premix bottled cocktail brands are entirely made in France. Others regions such as South Asia, East Asia, and Australia are expected to quickly follow suit while the regions of Latin America and MEA will gradually embrace the market.
COVID-19 Impact
As a matter of fact, the trend of premix bottled cocktails industry grew exponentially in the wake of COVID-19 pandemic. The consumers unable to visit restaurants and bars due to lockdowns and precautionary measures imposed by the government, opted for the online retail options of ordering premix bottled cocktails at their doorstep.
This created a huge impact on the online business of selling premix bottle cocktails for many manufacturers to which other players ramped up their marketing efforts in the online segment. The already trending market thus gained more popularity and will continue to do so post the COVID-19 pandemic.
The premix bottled cocktails market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions.
By doing so, the research report serves as a repository of analysis and information for every facet of the premix bottled cocktails market, including but not limited to: regional markets, primary ingredient, additive ingredient, bottle size, alcohol content, and sales channel.
The Report Covers Exhaustive Analysis on
- Premix bottled cocktails industry segment
- Premix bottled cocktails industry dynamics
- Premix bottled cocktails industry size
- Premix bottled cocktails supply and demand
- Current trends/issues/challenges pertaining to premix bottled cocktails market
- Competition landscape and emerging market participants in premix bottled cocktails market
- Technology related to production/processing of premix bottled cocktails
- Value chain analysis of the premix bottled cocktails market
Regional Analysis Includes
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of Latin America)
- Europe (Germany, U.K., France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, South Africa, Rest of MEA)
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The premix bottled cocktails market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the premix bottled cocktails market report projects the attractiveness of each major segment over the forecast period.
Global Premix Bottled Cocktails: Market Segmentation
Primary Ingredient:
- Malt-based
- Wine-based
- Spirit-based
- Others
Additive Ingredient :
- Alcoholic
- Non-alcoholic
Bottle Size:
- Less than 250 ml
- 250-350 ml
- More than 350 ml
Alcohol Content:
- Less than 5%
- 5-8%
- More than 8%
Sales Channel:
- Liquor Store
- Hypermarket/Supermarket
- Convenience Store
- Online Retail
- Others
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