In 2023, the worldwide beer market is expected to be worth US$ 759.1 billion. This figure is expected to rise to roughly US$1,679.5 billion by 2033. Notably, beer sales are expected to grow at a significant 7.6% CAGR throughout the forecast period.
The development in desire for premium alcoholic beverages as a result of the increasing trend of socialising and gatherings is one of the primary factors positively driving worldwide beer consumption.
As a result of distilleries employing beer as a cocktail ingredient, the sector is growing even more. Furthermore, the expanding practise of supplying beer in personalised bottles promotes market expansion.
To appeal to the expanding millennial generation, notable companies are developing flavoured beer in distinctive types such as botanicals and fruits and selling them through e-commerce channels. The practise of purchasing beer online through distribution channels that make their things publicly available, have large catalogues, and give speedy shipping alternatives is growing, which is assisting the industry to develop.
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In the upcoming years, it is anticipated that protracted promotional campaigns and celebrity endorsements by product manufacturers on social media platforms are likely to have a positive impact on beer sales.
Key Takeaways:
- Based on product type, ale is leading the segment with a CAGR of 3.6%. Since the COVID-19 pandemic, traditional beer consumption has fallen, but ale consumption has increased among young generations. During the forecast period, ale is anticipated to surpass traditional beers in popularity.
- The bottles segment witnessed a commendable growth of 3.4% in the packaging segment. The ease of handling and transportation of these bottles are convenient, they can also be easily recycled, which provides cost-effectiveness.
- With a CAGR of 3.5%, the United States is predicted to experience significant growth. Some of the factors anticipated to drive up the beer market include the region’s expanding young-adult population and rising beer demand.
- The United Kingdom beer market is to contribute US$ 41.9 billion from 2023 to 2033. The beer industry in the United Kingdom is diverse and made up of small and medium-sized businesses that include microbreweries and breweries operating at general, local, and regional levels, with prominent breweries that are leaders all over the world
- China is among the lucrative regions, contributing an astonishing revenue of US$ 71.5 billion by 2033. The region’s manufacturers are being compelled to increase production to keep up with the country’s growing beer consumption.
The Dominant Market Players
The four leading players dominate the market by more than 50%, indicating that it is centralized. Consolidation is taking place as a result of these players acquiring smaller, independent regional brewers. Examples from the recent past include the establishment of Carlsberg Marston’s Joint Brewing Company in 2021, the acquisition of Greene King (at the time the leading independent brewer in the United Kingdom) by CK Asset Holdings in 2019, and the acquisition of Fuller’s by the Japanese brewer Asahi Group Holdings, Ltd.
Heineken N.V., Carlsberg A/S,United Breweries Holdings Limited, Devans Modern Breweries Ltd., Diageo PLC, Carlsberg India Pvt. Ltd., Anheuser-Busch InBev., B9 Beverages Pvt. Ltd., Crown Beers India Limited (AB InBev),Radico Khaitan Ltd., Beijing Enterprises Holdings Limited, Dogfish Head Craft Brewery, Inc., Squatters Pubs and Craft Beers, Sierra Nevada Brewing Co. and The Boston Beer Company, Inc.
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Latest Developments:
- In August 2021, the award-winning hazy and fruity pale ale, Moon Haze, from the Canadian multinational brewing company Molson Coors Beverage Co., is likely to be available in the United States.
- In July 2021, Dutch multinational brewer Heineken NV declared that it has taken control of United Breweries Limited (UBL) in India during the annual general meeting of UBL.
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By Product Type:
- Ale
- Lager
- Stouts
- Others
By Packaging:
- Can
- Bottle
- Glass
- Others
By Production:
- Macro-brewery
- Microbrewery
- Craft Brewery
- Other
By Distribution Channel:
- Direct
- Indirect
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Independent Retailers
- Online Retailers
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific excluding Japan (APEJ)
- Japan
- The Middle East & Africa (MEA)
Author
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
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