The global healthcare digital experience platform industry size in 2023, the market was valued at US$ 1.1 billion. From 2023 to 2033, the market is projected to grow at a CAGR of 15%, with a probability of reaching US$ 1.2 billion. The market has grown significantly primarily in an effort to lower healthcare costs. From 2023 to 2033, the Healthcare Digital Experience Platform Market is anticipated to represent an absolute dollar opportunity of close to US$ 3.7 billion.
The advent of the pandemic has led many healthcare employers to use digital technologies to communicate with a broader range of target patients with up-to-date information and services in real-time, with each organization shifting into a digital business. To create large-scale experiences with agility, several businesses have encouraged digital interactions for top-tier healthcare suppliers, payers, and providers.
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The healthcare digital experience platforms of Adobe are used by 70% of the top healthcare providers, 90% of the top pharmaceutical companies, and approximately 80% of top healthcare payers. Adobe’s enterprise solutions, such as the HIPAA-compliant Adobe Experience Cloud apps, enable deep end-user involvement across various touchpoints in the healthcare industry. Marketo, Adobe Sign, and Adobe Experience Manager Managed Services are three of the applications in this category.
The global healthcare industry is expected to witness substantial expansion owing to digital experience platform technology’s capacity to significantly reduce healthcare costs. In the United States, for instance, healthcare and disease costs are rising rapidly in comparison with personal income. This is expected to spur the industry’s growth.
North America held a significant share in the market as owing to the presence of suppliers of large-scale IT services offering these platforms in the region, such as SoftServe; Salesforce; Accenture; IBM Corporation; Adobe; Cognizant; and Wipro Digital. Furthermore, the importance of improving patient engagement and retention, as well as the availability of well-established traditional and online sales channels, is projected to create potential growth possibilities for healthcare digital experience platforms in the region.
Competitive Analysis:
The key players operating in the global Healthcare Digital Experience Platform market are Adobe, Oneview Healthcare, Accenture, Sitecore, SoftServe, Cognizant, Liferay Inc., IBM Corporation, Optimizely, Inc., and Wipro Digital
- In November 2021, Accenture and Organon, a global health-care corporation, partnered. The goal of the partnership was to set up and manage the company’s ERP technology transformation into a cloud-based digital core. Employee and patient satisfaction should improve as a result.
- In July 2021, Royal Philips, a leader in health technology, and Cognizant announced a collaboration deal. The companies are working together to create end-to-end digital health solutions as part of this relationship. These tools enable healthcare and life science enterprises to expand clinical trials and improve patient care.
- In July 2021, Link Development, a digital partner, joined Liferay. The collaboration allows corporate and public sector companies to create unified, tailored, and modern digital experiences while also generating a positive return on investment.
- In April 2021, Adobe teamed up with Mercy Health and Walgreens to help support their digital health and cloud platform offerings. For tailoring the consumer experience for its loyalty members, Walgreens Boots Alliance has been using Adobe’s marketing, analytics, and audience manager technologies. Mercy Health has also been collaborating with Adobe to provide a retail-style healthcare experience.
- In February 2021, Samsung SDS America, Inc., a Samsung enterprise IT solution provider, struck a distribution deal with OneView Healthcare. The goal of the deal was to provide patients in the United States, a bundled solution for bedside digital services.
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Market Segments Covered in Healthcare Digital Experience Platform Market Analysis:
By Component:
- Platform
- Services
By Deployment Mode:
- On-premises
- Cloud Based
By Application:
- Business-to-Consumer (B2C)
- Business-to-Business (B2B)
- Other Applications
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
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