Innovations Propel Intelligent Packaging Industry 2.4 Times Its Current Value: Track & Trace and Next-Gen Solutions Steer Growth

The global intelligent packaging market is on a trajectory of substantial growth, with an anticipated valuation of US$ 23.6 billion in 2023, set to accelerate at an impressive 9.0% CAGR between 2023 and 2033. By the end of 2033, the industry is projected to reach an impressive US$ 56.0 billion. In 2022, the top players held a dominant market share of 35 to 40%, indicative of the market’s competitive landscape.

Interactive packaging/data carriers and active packaging emerge as pivotal segments, collectively commanding a significant 72% market share over the next decade. This surge is attributed to the growing demand for user-friendly packaging and higher-quality products. The intrinsic need for track & trace packaging in the food & beverage industry is a key driver, propelling intelligent packaging sales and fostering a market expansion of 2.4 times the current value during the forecast period.

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Several factors contribute to this growth, including the rising demand for protecting sensitive products during storage and transportation, a swift shift towards next-generation packaging like anti-microbial solutions, and a high demand for security and tracking solutions. Additionally, the market benefits from the popularity of active and interactive packaging solutions, the development of advanced and sustainable packaging features, and a focus on enhancing consumer engagement. The adoption of advanced intelligent medical packaging further adds to the growth prospects of the intelligent packaging market.

Growth Opportunities in the Intelligent Packaging Industry:

  1. Supply Chain Visibility: Intelligent packaging offers real-time tracking and monitoring capabilities, enhancing supply chain visibility. This can lead to more efficient logistics and inventory management.
  2. Consumer Engagement: Interactive features such as QR codes and augmented reality on packaging enable direct consumer engagement. Brands can leverage this to provide additional information, promotions, and loyalty programs.
  3. Sustainability Integration: Growing consumer awareness and environmental concerns drive the adoption of sustainable packaging solutions. Intelligent packaging can incorporate eco-friendly materials and promote responsible consumption.
  4. Food Safety and Quality Assurance: In the food industry, intelligent packaging with sensors can monitor and communicate information about the freshness and safety of products. This ensures better quality control and reduces food waste.
  5. Smart Pharmaceutical Packaging: The healthcare sector benefits from intelligent packaging with features like temperature monitoring for pharmaceuticals. This ensures the integrity of medical products during transportation and storage.

Innovation in Intelligent Packaging Market:

  1. NFC and RFID Integration: Innovations in Near Field Communication (NFC) and Radio-Frequency Identification (RFID) technologies enhance traceability and authentication, preventing counterfeiting and ensuring product authenticity.
  2. Active Packaging Solutions: Incorporating active elements such as oxygen scavengers or antimicrobial agents directly into packaging materials helps extend the shelf life of products, especially in the food and beverage industry.
  3. Blockchain Integration: The use of blockchain technology in intelligent packaging ensures a transparent and secure supply chain. It enables stakeholders to trace the entire journey of a product from manufacturing to delivery.
  4. Printed Electronics: Advances in printed electronics enable the creation of intelligent packaging with flexible, thin, and low-cost electronic components. This facilitates the integration of sensors and smart labels into packaging materials.
  5. Data Analytics for Predictive Maintenance: Implementation of data analytics and machine learning in intelligent packaging allows for predictive maintenance of the packaging equipment. This ensures the continuous functionality of smart packaging features, reducing downtime and enhancing reliability.

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Key Takeaways 

  • The U.S. is expected to hold the largest share in the North American market, accounting for nearly 85% of regional sales through 2031.
  • Germany is projected to emerge as one of the most remunerative markets in Europe, contributing around 1/5th of the overall revenue share in the region by 2031.
  • India is estimated to dominate the South Asia intelligent packaging market, accounting for more than 45% of the regional demand through 2031.
  • The market in Japan is forecast to witness swift growth, expanding at an impressive CAGR of 11.2% CAGR from 2021 to 2031.
  • In terms of technology, interactive/data carriers packaging is anticipated to hold the dominant share, accounting for 44% of the sales by 2031.

key players:

  1. Amcor plc.
  2. Crown Holding Inc.
  3. 3M Company
  4. CCL Industries Inc.
  5. Huhtamaki Global
  6. DS Smith
  7. Avery Dennison Corporation
  8. Honeywell International Inc.
  9. Tetra Pak International S.A.
  10. Sealed Air Corporation
  11. Stora Enso Oyj
  12. WestRock Company
  13. Ball Corporation
  14. Mondi Plc.
  15. International Paper Company
  16. Georgia-Pacific LLC
  17. UPM-Kymmene Oyj
  18. Coveris Holdings S.A.
  19. DuPont Teijin Films US
  20. Sigma Plastics Group
  21. Timestrip UK Ltd.
  22. Varcode, Ltd.
  23. Temptime Corporation
  24. DeltaTrak, Inc.
  25. EVIGENCE SENSORS
  26. JRI Company
  27. Vitsab International AB
  28. LAXCEN TECHNOLOGY INC.
  29. APK-ID
  30. STARNFC Technologies Ltd.

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Intelligent Packaging Industry Segmentation: 

By Technology:

  • Indicators
    • Time-Temperature Indicators
    • Gas & Integrity Indicators
    • Freshness Indicators
  • Sensors
  • Interactive Packaging/Data Carriers
    • Quick-response (QR Codes)
    • Barcodes
    • Radio Frequency Identification (RFIDs)
    • Near Field Communications (NFCs)
    • Bluetooth Low Energy (BLE)
  • Active Packaging
    • Oxygen Scavengers
    • Ethylene Absorbers
    • Moisture Scavengers
    • Anti-microbial Packaging

By Level of Packaging:

  • Primary Packaging
  • Secondary Packaging
  • Tertiary Packaging

By Application:

  • Bottles and Jars
  • Blisters
  • Trays & Clamshells
  • Cans
  • Boxes & Cartons
  • Vials, Ampoules, & Prefilled Syringes
  • Bags & Pouches
  • Films & Wraps
  • Mailers
  • Labels, Tapes, & Tags

By End Use:

  • Food
    • Meat, Poultry, & Seafood
    • Fruits & Vegetables
    • Dairy Products
    • Bakery & Confectionary
    • Processed Food
    • Ready to Eat Food
    • Other Food Products
  • Beverage
  • Healthcare
    • Medical Devices
    • Medical Supplies
    • Pharmaceuticals
  • Cosmetics
  • Logistics & Transport
  • Consumer Electronics
  • Personal Care & Homecare
  • Other Consumer Goods

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa

Author

Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.

Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.

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