During the forecast period, the kombucha tea market is expected to grow at a steady CAGR of 12%. The market is expected to generate US$ 1.72 billion in revenue in 2023, with a value of US$ 5.4 billion by 2033.
One of the major factors influencing the global kombucha tea market is the growing need for simple packaging. As a result of hectic lifestyles and time constraints, food products that can be enjoyed on the go are becoming increasingly popular.
As a result, portable kombucha tea is becoming increasingly popular. Important firms are taking advantage of this by using appealing packaging, extending the storage shelf life of the kombucha tea.
Furthermore, kombucha tea manufacturers continuously supply clients with new, tasty possibilities. Kombucha tea was developed to meet consumer demand for a healthy beverage while retaining the original product’s flavour, taste, texture, and nutritional benefits.
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Key Takeaways from Market Study
- Organic kombucha tea is expected to grow at a lucrative 13.8% CAGR during the forecast period.
- North America kombucha tea market is expected to dominate the global market in 2022, with a share of around 24.1% by 2032
- In terms of sales channels, modern trade is expected to have a dominant share in 2022
- Online retail stores are expected to grow at a rapid pace during the forecast period.
- In terms of product type, green tea is expected to dominate the global market in 2022
- Black kombucha tea is expected to grow at a rapid pace during the forecast period.
Competitive Landscape
Kombucha tea manufacturers are introducing new products to cater to consumers’ diverse preferences and tastes. Kombucha tea market trends such as changing consumer preferences toward non-alcoholic beverages and increased consumption of healthier beverages, key players are focusing on expanding their product portfolio.
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Future Market Insights, in its new report, offers an impartial analysis of the global kombucha tea market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.
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Kombucha Tea Market by Category
By Nature:
- Organic
- Conventional
By Product Type:
- Green Tea
- Black Tea
- Oolong Tea
- Others
By Flavor Type:
- Regular/Unflavored
- Flavored
By Sales Channel:
- Modern Trade
- Convenience Stores
- Traditional Grocery Stores
- Specialty Stores
- Online Retail Stores
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
Author
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
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