The market for men’s skincare products is anticipated to be worth US$ 15,078.23 million in 2023 and US$37,000 million by 2033. During the projected period, the adoption of men’s skincare products is expected to grow at a CAGR of 9.4%.

But gender aside, men ’ s skincare products market actually accounts for nearly a tenth of its parent — the skin care product … The most common men’s skincare products are shaving, moisturizers and cream anti-wrinkles, sun screen type ﹘ cleansers and face washes. But looking ahead, negative residual side effects from personal care products will carry on reducing sales of men ’ s grooming products.

To hop aboard the latest wave of interest in natural and organic skincare products, manufacturers are focusing on developing new goods. Manufacturers have also focused on higher profit margins, emphasizing complex product ingredients and packaging. Moisturizers and anti-aging products are two of the most important growing sections in the market.

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Key Takeaways – Men’s Skincare Products Market

  • In 2021, ~37% of the world’s skincare products were launched in the U.K., followed by the U.S. with ~25%, and France, close to ~15%.
  • Europe will hold significant shares in men’s skincare products market owing to the exceedingly high concentration of beauty & skincare manufacturers in the region.
  • East Asia will be a lucrative investment pocket for companies in the men’s skincare products landscape, as the J-beauty and K-beauty cosmetic trends are proliferating in this region at a pace.
  • High demand for organic products will be one of the key attributes complementing global men’s skincare products market growth.
  • Oily skin issues in men remain the top revenue generator, whereas issues with sensitive skin are hinting at a rapidly emerging category to invest in.
  • Online retail would be the significantly profitable sales channel. 

The clean beauty movement and microbiome skincare have gained momentum in Europe owing to high product awareness among consumers. These are observed as the latest trends in the skincare industry, which propel the European beauty & personal care market growth. These trends result in the region accounting for the highest revenue share in the market.

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Premiumization – The New Trendsetter in Market

The most recent trend in the market for men’s skin care kit has been noted to be product premiumization. Companies now sell premium natural and organic skincare products that contain natural components and have appealing packaging. Globalization and economic expansion, particularly in developing nations, present profitable business prospects for a range of organisations. To boost their position in the market, many businesses are turning to premiumization of their personal care product portfolios.

Who is Winning

Procter & Gamble plc, Beiersdorf AG, Johnson & Johnson Services, Inc., Estee Lauder Companies, L’Oréal S.A., Unilever PLC, Clarins Group, Chattem Inc., Clinique Laboratories, Kiehl’s LLC, Susanne Kaufmann Company, Lancôme Company, Galderma Laboratories, L.P., and Aveda Corporation are some of the well-known market participants mentioned in the study. Key firms are creating luxury product lines supported by celebrities and targeting millennials with strong purchasing power.

Significant consolidation exists in the market for skincare products for men worldwide. These companies provide skincare products for men under numerous names that cater to diverse demographics.

Global Men’s Skincare Products Market by Category

By Product Type, Global Men’s Skincare Products Market is segmented as:

  • Cleansers & Face Wash
  • Moisturizers & Creams
  • Serums, Oils, & Treatment
  • Shave Care
    • Shaving Cream
    • Shaving Foam/Gel
    • After Shave Lotion
    • After Shave Splash/Gel
    • After Shave Balm
    • Others Shaving Products
  • Sunscreen
  • Facial Scrubs & Polishes
  • Others

By Skin Type, Global Men’s Skincare Products Market is segmented as:

  • Oily Skin
  • Dry Skin
  • Sensitive Skin
  • Combination Skin
  • Normal Skin

By Price Range, Global Men’s Skincare Products Market is segmented as:

  • Economy
  • Mid-Range
  • Premium

By Source, Global Men’s Skincare Products Market is segmented as:

  • Organic
  • Conventional

By Sales Channel Global Men’s Skincare Products Market is segmented as:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi-Brand Stores
  • Discount Stores
  • Salon/Grooming Clubs
  • Drug Stores & Pharmacies
  • Online Retailers
  • Other Sales Channel

By Region, Global Men’s Skincare Products Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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