Packaging inserts are promotional or informational materials that are included within product packaging. They are designed to engage customers, provide additional information about the product, promote related products, and enhance the overall customer experience. Packaging inserts can take various forms, including pamphlets, coupons, product samples, user guides, and more.
According to FMI forecasts, the global sales of packaging inserts, in terms of value, were estimated to be around US$ 2,249.1 million in 2022. According to FMI’s predictions, the Packaging Inserts Market might increase at a 4.6% annual pace from 2023 to 2033. As a result, it is anticipated that sales of package inserts are estimated to expand promisingly over the next few years, hitting US$ 3,688.5 million by 2033.
The demand for packaging inserts is expected to escalate further in the coming days with the growing need for effective packaging options that maintain the freshness of processed foods and convenience goods. Similarly, the need for packaging inserts has also increased for secure packaging of electrical gadgets during shipment and handling in the consumer electronics industry.
Within the global protective packaging market, this specific segment accounted for approximately 7% to 9% of the total market valuation, which reached around US$ 27 billion in 2021. Plastic packaging inserts have gained prominence for their combination of flexibility and durability. Often composed of high-density polymers, such as polyethylene, these plastic packaging inserts excel in offering remarkable strength and water resistance.
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Market Trends
The packaging and transportation of electronic products prioritize careful handling to prevent damage to sensitive device components caused by small objects. Typically, all electronic items are packaged with inserts to mitigate the risk of accidents during transit. Furthermore, the growing integration of the Internet of Things (IoT) and Artificial Intelligence (AI) in the electrical and electronic industry, coupled with advanced packaging techniques, is likely to contribute to industry expansion.
The incorporation of appealing inserts into product packaging plays a pivotal role in elevating brand loyalty. Packaging inserts not only serve to enhance the perceived value of the enclosed products but also contribute to elevating the overall brand image. The inclusion of decorative trays and foam sheets, especially for branded items, adds a touch of sophistication, reinforcing the company’s image.
Packaging inserts encompass a diverse array of elements, including personalized notes, enticing product offers, discounts, coupons, surprise gifts, and more. This comprehensive approach to enhancing the customer’s unboxing experience not only fosters delight but also fuels greater product uptake, ultimately leading to heightened customer satisfaction. As a result, the demand for packaging inserts is anticipated to witness substantial growth on a global scale in the upcoming years.
Key Takeaways from the Packaging Inserts Market Study Report
- With 18.2% of the global market share for packaging inserts, the United States has a significant market share. This is due to the nation’s sizable customer base, thriving manufacturing industry, and the existence of significant packaging insert producers.
- 5.2% of the global demand for packaging inserts was accounted for by Germany in the year 2022.
- Between the years 2023 and 2033, the demand for packaging inserts in the United Kingdom is anticipated to expand at a CAGR of 2.3%.
- 6.4% of the global sales of packaging inserts in the year 2022 were contributed by Japan.
- Over the forecast years, packaging inserts production in China is projected to expand at a CAGR of 5.2%.
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Key Players
- Mondi Group
- DS Smith Plc
- Cascades Inc.,
- Innerpak Inc.
- Smurfit Kappa Group
- Dynamic Packaging, LLC
- AMERICAN BOX COMPANY
- VisiPak
- Index Packaging, Inc.
- Barco Sales and Manufacturing, Inc.
- UFP Technologies, Inc.
- Polyformes Limited
- Synergy Packaging
- VICTORY FOAM
- Tucson Container
- Engineered Components & Packaging
- American Foam Products
- Enterprise Europe Network
Recent Developments by the Packaging Inserts Manufacturing Industries
- In February 2023, Avery Dennison announced the introduction of a new digital labeling technology named Smart Label. Through the use of QR codes and NFC tags, it enables producers to give consumers additional details about their products.
- In April 2023, Mondi Group declared the debut of their innovative Intelligent Packaging Solutions. It is a collection of digital packaging technologies that enables producers to monitor and trace their goods as well as give customers more details about their goods.
Segmentation
By Product Type:
- Trays
- End Caps
- Sheets
By Material:
- Paper & Paperboard
- Plastic
- Foam
- Molded fiber
By End Use Industry:
- Food & Beverages
- Electrical & Electronics
- Automotive
- Healthcare
- Industrial
- Cosmetics
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- The Middle East & Africa
- Oceania
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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