The Protein Powder Market is poised for substantial growth, with a projected size of US$ 36.6 billion by 2032, fueled by an impressive 7.3% value CAGR from 2022 to 2032. This upward trajectory highlights the increasing demand for protein-rich supplements, driven by health-conscious consumers and athletes seeking nutrition and fitness solutions.
Protein powder products are aggressively marketed as aiding athletes and other physically active consumers in gaining muscle and improving performance, resulting in a worldwide sales increase.
Athletes require more physiological protein in multi-stress contexts, such as goal-directed, repeated, rigorous, and/or protracted training programmes, to maintain optimal amounts of protein synthesis and energy generation, as well as good immune function and gut integrity.
As more athletes, fitness enthusiasts, and health-conscious consumers continue to take protein supplements, the Protein Powder Market is rapidly rising. Market expansion is being driven by a rising understanding of the importance of protein for muscle gain, weight control, and overall health. Organic and plant-based protein powders are also driving the industry forward.
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Protein requirements rise in tandem with the intensity and duration of athletic performance, leading to an increase in protein consumption in meals before and after the performance, as well as at regular intervals throughout the day, to ensure an adequate supply of essential or indispensable amino acids.
Protein powder is widely used by normal gym visitors as well. It is frequently taken in addition to other protein-rich foods, with no professional nutrition advice.
Protein powders have been shown to improve the adaptation response to resistance training in resistance-trained subjects under the age of 49, and various indicators of high protein intake have been linked to improved muscle function in young adults, boosting the protein powder industry.
Key Takeaways from the Protein Powder Market Study:
- The North American region currently holds the largest market share and is expected to continue to do so due to the widespread appeal of protein powder products among health-conscious consumers and rising demand for functional foods.
- According to FMI analysis, The European protein powder market is expected to grow at a rate of more than 5% per year through 2027, owing to the growing use of edible insects as protein supplements in meals and the growing demand for functional foods and drinks.
- Germany is dominating the European protein powder market with due to the increased demand for plant protein in powder form.
- Due to the growing livestock sector and increased awareness about animal health and nutrition, the protein powder industry from animal nutrition supplement application is expected to grow at a CAGR of over 6% through 2027.
- The market for protein powder is growing due to rising obesity rates among children and adults, as well as increased usage of protein powder for weight loss.
Who is winning?
Key players operating in the global Protein Powder market are focusing on reaching a large consumer base by implementing various strategies such as product innovations, marketing & promotional activity, strengthening distribution channels, and adopting sustainable production.
Some of the leading companies offering protein powder are Omega Protein, Amway, Abbott Laboratories, Glanbia Group, Herbalife International of America Inc., Vitaco Health, ABH Pharma Inc., GlaxoSmithKline, Makers Nutrition, Living Inc., and others.
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FMI, in its new offering, provides an unbiased analysis of protein powder presenting historical demand data (2017-2022) and forecast statistics for the period from (2022-2032).
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Protein Powder Market by Category
By Product Type:
- Animal Protein
- Dairy Protein
- Milk Protein (Concentrate/ Isolate)
- Whey (Concentrate/ Isolate/ Hydrolysates)
- Casein
- Egg Protein
- Gelatin
- Plant Protein
- Soy Protein
- Pea Protein
- Wheat Protein
- Others
By Nature, Protein Powder Market is Segmented as:
- Organic
- Conventional
By Flavor, Protein Powder Market is Segmented as:
- Plain Flavor
- Classic Flavor
- Vanilla
- Chocolate & Coffee
- Cookies and Cream
- Fusion Flavor
- Nut Flavor
- Fruity Flavors
- Strawberry
- Blueberry
- Banana
- Others
- Others
By End Use, Protein Powder Market is Segmented as:
- Dietary Supplements
- Food and Beverage
- Ready to Beverage Drinks
- Functional Foods
- Infant Food Formula
- Others
- Pharmaceuticals
- Others
By Distribution Channels, Protein Powder Market is Segmented as:
- Direct
- Indirect
- Store based Retailing
- Modern Grocery Retailers
- Hypermarkets/ Supermarkets
- Convenience Stores
- Specialty Sports Store
- Drug Store
- Online Retailing
- Others
- Modern Grocery Retailers
- Store based Retailing
By Region, Protein Powder Market is Segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
Frequently Asked Questions:
- How Big is the Protein Powder Market?
- At what Growth Rate is Plant Protein Powder Market Growing?
- What is the North America Protein Powder Market Outlook?
- At What Rate will Protein Powder Demand Grow in Europe?
- What Are the Key Trends Shaping the Protein Powder Market?
Author
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
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