The global rice cakes market is anticipated to record the highest CAGR of 4.2% during the forecast period 2022-2032, from US$ 521.3 Mn in 2022 to reach a valuation of US$ 786.6 Mn by 2032.
Rice cake is a culinary item produced from rice that has been moulded, compressed, or blended into a single piece. It is consumed as a healthy snack to deter people from purchasing unhealthy foods like chips, fries, and other similar items. Rice grains such as the bran, germ, and endosperm are used to make rice cakes, which evolved in Southeast Asia.
In addition, it can serve as a foundation for additional substances. Rice cakes come in a variety of flavours, including caramel, chocolate, apple cinnamon, chicken, and others. Rice has the same exploding qualities as popcorn when heat and pressure are applied, which is how rice cakes are made.
There are numerous varieties of rice cakes on the market, and each one has specific nutritional qualities that are advantageous to consumers. Rice cakes are made from brown rice and contain a lot of fibre. Due to their slow digestion and lack of sodium and fat, rice cakes give out long-lasting energy. They also contain magnesium, manganese, tryptophan, and selenium.
Due to the popularity of low-calorie and gluten-free snack foods among health-conscious customers, the market for rice cakes is expanding significantly. Rice cakes provide a wholesome and gratifying option in light of growing knowledge of good eating practises and dietary preferences. The market for snacks is expanding as a result of flavour innovations and practical packaging.
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Despite having low-calorie content, rice cakes are not suitable for weight loss as it is a kind of carbohydrate having a high glycemic index which raises the blood sugar level very fast but its benefits can be fully utilized if used as a substitute for junk foods such as chips, pastries, fries, and others.
Though grains have high nutrient content it is difficult for consumers with celiac disease to consume grains because it may contain gluten which can promote symptoms including bloating, diarrhea and abdominal pains. All these nutritional qualifications of rice cakes drive the global rice cake market.
High glycemic nature of rice cakes could lead to cancer, diabetes, irreversible diabetes and can cause cardiovascular disease. Rice cakes are unsuitable for babies as it contains a high level of arsenic which is linked to health problems including cancer.
Market Segmentation
The rice cake market is segmented on the basis of product type, flavors, raw material, distribution channel and packaging type. On the basis of product type, rice cake market can be segmented as mochi (Japanese rice cakes), Puffed rice cakes (North American rice cakes) and others. On the basis of flavor type, rice cake market can be segmented as chocolate, apple cinnamon, chicken, caramel, and others.
On the basis of raw material, rice cake market can be segmented into white rice and brown rice. Mainly maximum production of rice cake takes place with the help of brown rice. On the basis of distribution channel, rice cake market can be segmented into modern trade, specialty stores, convenience store, online stores and other retail stores.
On the basis of packaging type rice cake market can be segmented into pillow pouches, stick packs, snack-sized portion bags and others. These innovative packaging types do attract the kids for opting the product of that particular brand.
Market Regional Outlook
The regional segment for the market of Rice Cake is divided into seven different regions: Western Europe, North America, Eastern Europe, Latin America, APEJ, Middle East & Africa and Japan. Rice cakes are traditional in APEJ and Japan, including China, India, Vietnam, Korea, Malaysia, and others. North America rice cake market is also witnessing growth with the innovations in the varieties of rice cake.
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Key Players
Some of the key players in the rice cake market includes Quaker Oats Company, Mars Incorporated, Element Snacks, Inc., Lundberg, Tastemorr Snacks, RACIO, s.r.o. and Sanorice.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.
Key Segments Profiled in the Rice Cakes Market Survey
By Type:
- Mochi
- Puffed Rice Cakes
By Flavour:
- Chocolate
- Apple Cinnamon
- Caramel
- Chicken
By Packaging:
- Pillow Pouches
- Stick Packs
- Snack-Sized
By Distribution Channel:
- Specialty Stores
- Convenience Stores
- Retail
- E-Commerce
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- The Asia-Pacific
- Japan
- The Middle East and Africa
Frequently Asked Questions
How much CAGR can be estimated for the Rice Cakes Market?
What is the Leading Regional Market of Rice Cakes?
What is the Growth Outlook for Rice Cakes Market?
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Author
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
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