It is projected that the worldwide market for special interest tourism would reach US$ 3,489.7 billion by 2022. Sales are expected to grow at a strong 22.7% CAGR, according to the analysis, and the market worth will reach US$ 26,921.1 billion by 2032. Ten to fifteen percent of the global tourism market is made up of the total sales in the special interest tourism sector.
Special Interest Tourism (SIT) is a dynamic sector that caters to niche preferences, offering tailored experiences beyond mainstream travel. This burgeoning market includes various subcategories like adventure, culinary, eco, cultural, and wellness tourism. Adventure enthusiasts seek adrenaline-pumping activities, while culinary tourists indulge in unique gastronomic delights. Eco-tourists prioritize sustainable practices, cultural tourists immerse themselves in local traditions, and wellness tourists prioritize health and relaxation.
SIT thrives on personalization, providing travelers with meaningful, authentic encounters. Adventure tourism offers activities like hiking, rock climbing, and wildlife safaris. Culinary tourism explores local cuisines through cooking classes and food tours. Eco-tourism emphasizes responsible travel, promoting conservation and community engagement. Cultural tourism immerses visitors in history, art, and traditions. Wellness tourism focuses on mental and physical well-being, offering spa retreats and yoga getaways.
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The market’s growth is propelled by the desire for unique experiences and a shift towards sustainable and responsible travel. Technology plays a pivotal role, with online platforms connecting travelers to specialized offerings. SIT fosters economic development in local communities, encouraging the preservation of cultural and natural resources. Additionally, it promotes cross-cultural understanding, fostering global harmony.
Some of the key takeaways from FMI’s study on special interest tourism market are:
The expansion of tourism industry in France and U.K. will catapult Europe to fore of special interest tourism marketActivities will remain key purpose motivating travelers to opt for special interest tourismEnvironmental activities will remain highly sought-after, while demand for adventure tourism is forecast to rise steadilyOnline booking will rise even as conventional methods such as in-person booking remain popular
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Surging Demand for Personalizing Tour Packages
According to Think with Google, nearly 57% of travelers are in favor of personalizing their buying experiences based on their personal preferences, behavior, and past choices.
The rising demand for personalization has become a crucial driver of the special interest tourism growth. By offering flexible packages and tailoring them as per traveler’s preferences, travel and tour companies stand a better chance of satisfying them. The rising demand for personalizing travel packages and experiences will aid in the expansion of the market in the coming years.
Driven by changing consumer preferences, prominent trip advisors and planners such as Travel Triangle and others are offering facilities for personalizing travel experiences. This is expected to bode well for the global market.
Who is winning?
The report identifies some of the leading companies operating in the market. To gain edge amid surging competition, market players are focusing on designing unique packages. For instance, Martin Randall Travel Ltd. offers competitively-priced trips across U.K. and Europe. Meanwhile, Audley Travel Group Ltd., supports several social and environmental charities and projects across the world. In January 2020, it was also granted the Travelife Partner aware as a recognition of its efforts towards improving corporate social responsibility and sustainability.
Some of the other leading players in the market:
- The Cultural Travel Company
- Audley Travel
- Trafalgar
- Myths and Mountains
- Global Medical Treatments
- Carlson Wagonlit Travel
- National Geographic Expeditions
- Flight Centre Travel group
- The Priceline Group
- BrightSpark
- EF Educational Tours
- Wendy Wu Tours UK
- ACIS Educational Company
- Intrepid Travel
- Cox and Kings
- GeoEx
- China Highlights
- Globus Student Discoveries
- Kuoda Travel
- ACE Cultural Tours
- Others
Global Special Interest Tourism Market by Categor
By Purpose:
- Activity
- Educational
- Discovery
- Hobbies
- Challenge
- Relaxation
- Health & Therapy
- Day Tours
By Activity:
- Environmental
- Ecotourism
- Nature-Based Tourism
- Wildlife Tourism
- Others
- Adventure
- Backpacking
- Mountaineering
- Whitewater Rafting
- Cycling
- Others
- Sport
- Golf
- Tennis
- Sailing
- Soccer
- Cycling
- Kayaking
- Scuba Diving
- Others
By Tourist Type:
- Domestic
- International
By Traveler Type:
- Individual
- Couple
- Group
- Professional
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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