The global toy packaging market, valued at approximately US$ 9.4 billion in 2021, is set to witness a robust CAGR of 4.9% through 2032, reaching an estimated valuation of US$ 15.9 billion. Recent data indicates a 3.1% YoY growth in 2021, with notable increases in the boxes segment at a 2.8% CAGR and the pouches segment experiencing a 3.8% growth. Notably, the rising sustainability trend is expected to propel the paper and molded fiber segment, with anticipated CAGRs of 5.7% and 4%, respectively, from 2022 to 2032, according to Future Market Insights (FMI).
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Different types of packaging such as window frames, blind boxes, blister packaging, transparent packaging etc. is driving the toy packaging market. Hence, different graphic elements and colors of the toy packaging helps in attracting the target audience.
As a result, toy-packaging manufacturers are focusing on packaging that is attractive, innovative and wholesome at the same time. Thus, the packaging of the toys is important for protecting and promoting the toys.
Key Takeaways from Global Toys Packaging Market
- In terms of packaging format, the boxes segment is predicted to increase by 8 times and grow at 5.4% between 2022 and 2032.
- Based on distribution channel, e-commerce segment held significant market share of 33% in the year 2021.
- South and East Asian is estimated as the prominent market for toy packaging owing to increased support from the government to promote the local toys market. \
- The U.S. is expected to dominate the global toy packaging market over the forecast period (2022-2032)
“Toy packaging market is expected to gain traction due to innovative toys packaging styles adopted by the manufacturers. The toys packaging market is anticipated to grow owing to increased demand for the educational and learning toys”– comments FMI analyst
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Growth Drivers in Toy Packaging Industry:
- E-commerce Expansion: The rapid growth of online toy retailing is driving the demand for efficient and secure packaging solutions. As more consumers turn to online shopping, the need for packaging that protects toys during transportation and enhances the unboxing experience is on the rise.
- Sustainable Packaging: Increasing environmental awareness is pushing toy manufacturers to adopt eco-friendly packaging materials. The demand for sustainable and recyclable packaging solutions is driven by both consumer preferences for environmentally responsible products and regulatory pressures to reduce the industry’s ecological footprint.
- Innovation in Design and Interactive Packaging: Toy packaging that incorporates interactive elements, such as augmented reality, QR codes, or unique opening experiences, is gaining popularity. These innovations not only attract the attention of young consumers but also create memorable and engaging interactions with the product.
- Customization and Personalization: Brands are increasingly adopting personalized packaging to create a unique connection with consumers. Customized packaging allows for the incorporation of branding elements, characters, or themes that resonate with target audiences, enhancing brand loyalty and customer satisfaction.
- Safety and Compliance Standards: Stringent safety regulations and quality standards are prompting toy manufacturers to invest in packaging solutions that ensure the safe delivery of products to end-users. Compliance with international safety norms enhances consumer trust and confidence in the brand.
Industry Trends:
- Reduced Packaging Waste: The industry is witnessing a trend towards minimizing packaging waste. Companies are exploring ways to optimize packaging materials, reduce excess packaging, and adopt eco-friendly alternatives, aligning with global efforts to address environmental concerns.
- Digital Printing Technology: Digital printing allows for cost-effective and highly customizable packaging solutions. Toy manufacturers are increasingly utilizing digital printing technology to create vibrant and detailed packaging designs, enabling them to differentiate their products and respond quickly to changing market trends.
- Child-Resistant Packaging: With a focus on child safety, there is a growing trend in the adoption of child-resistant packaging for toys. This ensures that packaging remains secure and tamper-proof, providing an additional layer of protection for both children and parents.
- Multi-Channel Retailing: The toy industry is diversifying its distribution channels, including traditional brick-and-mortar stores, e-commerce platforms, and direct-to-consumer models. Packaging designs need to cater to the specific requirements of each channel, considering factors such as shelf appeal and ease of shipping.
- Smart Packaging Solutions: The integration of smart packaging features, such as RFID tags or NFC technology, is becoming more prevalent in the toy industry. Smart packaging enhances the overall consumer experience by providing additional information about the product, enabling interactive play, and creating a bridge between the physical and digital realms.
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Global Toy Packaging Market by Category
By Material:
- Plastic
- PET
- PP
- PE
- Others
- Paper
- Molded Fiber
By Packaging Formats:
- Boxes
- Pouches
- Clamshell
- Blisters
- Trays
- Tubes
- Bags
- Films & Wraps
By Distribution Channel:
- E-commerce
- Retail Stores
- Convenience Stores
- Hypermarkets/Supermarkets
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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