The women health applications industry is expected to develop at a compound annual growth rate (CAGR) of 21.6%, from US$ 3.4 billion in 2022 to US$ 24 billion by 2032.
Future Market Insights, a market research and competitive intelligence provider, analyses that market demand for Women Health Applications is set to experience a steady rise on the back of expanding internet penetration and increased adoption of digital devices such as laptops, tablets, and smartphones.
Market revenue through Women Health Applications is set to grow 7.8X during 2022 to 2032. The Women Health Applications used for menstrual health accounted for over 35% of the total revenue with a market size of US$ 880.6 Mn in 2021.
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Menstrual Health Applications aid in the tracking of ovulation as well as directing women who are planning to avoid pregnancy or conceive. The sector has a substantial proportion as a result of growing global demand of menstruation health analysis as well as the addition of new features and products by large companies.
Key Takeaways from Market Study
- The Women Health Applications market is anticipated to add 7X to the global value by 2032.
- The market is expected to expand at a considerable growth rate of 21.6% and be valued at US$ 24 Bn by 2032.
- Based on type, menstrual health segment accounted for over 35% of the global market share in 2021.
- North America dominates the Women Health Applications market owing to increasing adoption of mobile Health Applications for tracking menstrual cycles, pregnancy, and fitness, as well as rising government interest in cutting healthcare costs in the region.
“The growing influence of social media influencers and impact of statistics based women health assessment has swelled the demand for women’s Health Applications among the younger female population.”says a Future Market Insights analyst.
More Valuable Insights Available
Future Market Insights, in its new offering, presents an unbiased analysis of the global Women Health Applications market, presenting historical market data (2016-2021) and forecast statistics for the period of 2022-2032.
The study reveals essential insights by type (Fitness and Nutrition, Menstrual Health, Pregnancy Tracking and Postpartum Care, Menopause, Disease Management), and across key regions (North America, Latin America, Europe, East Asia, South Asia & Oceania, and the Middle East & Africa).
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Key Drivers of the market
Furthermore, the growing awareness among the female population about the availability of various health and fitness apps has fuelled demand for the women’s health app. Furthermore, the growing awareness among the female population about the availability of various health and fitness apps has fuelled demand for the women’s health app.
Competition Landscape
App developments, partnerships, mergers and acquisitions by leading companies etc. are some of the key strategies adopted by players operating in Women Health Applications Market. Apple, Inc., Clue, Google, Inc., Fitbit, Inc., Fio Health, Glow Inc., Withings, Ovia Health, DOT, NURX, Inc. are the key players in the market.
- In March 2021, Clue received FDA approval to launch Clue Birth Control, a digital contraceptive that will statistically predict ovulation for use as a birth control tool.
- The market for Women Health Applications is dominated by companies such as Apple Inc., Clue, Google Inc., Fitbit Inc., Fio Health, Glow Inc., and Withings.
- In March 2021, Clue received FDA approval to launch Clue Birth Control, a digital contraceptive that will statistically predict ovulation for use as a birth control tool.
Key Segments Covered in Women Health Applications Survey
By Type:
- Fitness & Nutrition
- Menstrual Health
- Pregnancy Tracking & Postpartum Care
- Menopause
- Disease Management
- Other Types
By Region:
- North America
- Asia Pacific
- Europe
- Latin America
- Middle East & Africa
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Author By:
Sabyasachi Ghosh (Associate Vice President at Future Market Insights, Inc.) holds over 12 years of experience in the Healthcare, Medical Devices, and Pharmaceutical industries. His curious and analytical nature helped him shape his career as a researcher.
Identifying key challenges faced by clients and devising robust, hypothesis-based solutions to empower them with strategic decision-making capabilities come naturally to him. His primary expertise lies in areas such as Market Entry and Expansion Strategy, Feasibility Studies, Competitive Intelligence, and Strategic Transformation.
Holding a degree in Microbiology, Sabyasachi has authored numerous publications and has been cited in journals, including The Journal of mHealth, ITN Online, and Spinal Surgery News.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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