Envisioned to be worth US$ 1.38 billion in 2021, the global wrapping tissues market is set for continued growth with a Year-on-Year (Y-o-Y) increase of 4.3% in 2022, reaching US$ 1.44 billion. Further, a steady Compound Annual Growth Rate (CAGR) of 4.1% is forecasted from 2022 to 2032, propelling the market to an anticipated valuation of US$ 2.15 billion by 2032. As the demand for sustainable and aesthetically pleasing packaging solutions rises, wrapping tissues remain pivotal in meeting these evolving needs, positioning the market as a key player in the dynamic landscape of global packaging and presentation materials.
Crafted from materials such as wood pulp, de-inked pulp, or recycled paper, tissues serve diverse functions, prominently as wrapping tissue. Renowned for their lightweight and soft texture, these tissue papers are versatile, finding extensive use in various decorative applications. Their adaptability makes them ideal for adding an elegant touch to gifts, packaging, and crafts, highlighting their significance in providing both functional and aesthetic solutions for a myriad of decorative purposes.
Contrastingly, the Asia Pacific region is poised to exhibit the most rapid Compound Annual Growth Rate (CAGR) throughout the forecast period, propelled by robust product demand driven by the burgeoning manufacturing sector and escalating population in emerging markets like China and India. Additionally, the uptick in consumer disposable income across the region’s burgeoning economies is anticipated to contribute to an even more pronounced surge in demand for the product. As the manufacturing landscape evolves and consumer spending power increases, the Asia Pacific emerges as a key growth engine for the wrapping tissues market, playing a pivotal role in shaping its trajectory.
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The Evolution of Wrapping Tissues Market
The use of wrapping tissues dates back centuries when ancient civilizations utilized various materials to protect goods during transportation. However, the modern Wrapping Tissues Market as we know it began to take shape during the 19th century. With advancements in printing technology and the growing demand for gift wraps, the market saw substantial expansion.
During the 20th century, wrapping tissues became more accessible and affordable, becoming a staple in households and businesses worldwide. In recent years, the market has witnessed a shift towards sustainable and eco-friendly alternatives, reflecting the growing environmental consciousness among consumers.
Key Takeaways:
- As single-use products, wrapping tissues are not environmentally friendly. This may stymie the growth of the market.
- Rising interest in arts and crafts will drive the wrapping tissue market in North America.
- Asia Pacific will emerge as an opportunistic pocket for the wrapping tissue market due to the rising disposable income of different countries in the region.
- The virgin pulp wrapping tissues will dominate the global market with ownership of the largest portion of the market share.
- By application, the commercial application category will lead the market while the residential application will register a CAGR of 4.3%.
Competitive Landscape-
- Asia Pulp & Paper,
- Procter & Gamble,
- Johnson & Johnson,
- Kimberly Clark SCA,
- Kruger Products,
- Clearwater Paper Corp., and
- Sofidel Group,
among others, are some of the leading players in the wrapping tissues market profiled in the full version of the report.
Significant market players are focusing on producing environmentally friendly products. These businesses offer customization options to expand their consumer base. A few of the participants also adopt different organic and inorganic growth strategies to strengthen their market position.
Emerging Trends-
The Wrapping Tissues Market is dynamic, continually evolving to meet consumer preferences and market demands. Some of the emerging trends in the industry include:
- Eco-Friendly Materials: With the increasing focus on sustainability, there is a growing demand for wrapping tissues made from recycled materials or biodegradable alternatives.
- Personalization: Consumers now seek personalized wrapping tissue designs, creating a unique gifting experience for their loved ones.
- Digital Printing: Advancements in digital printing technology allow for intricate and high-quality designs on wrapping tissues, driving customer interest.
- Innovative Packaging: Companies are exploring innovative packaging solutions, such as self-adhesive wrapping tissues and easy-to-dispense rolls.
The Impact of E-commerce on the Wrapping Tissues Market
The rise of e-commerce has significantly impacted the Wrapping Tissues Market. With the increasing number of online purchases, the demand for packaging materials like wrapping tissues has surged. Online retailers now prioritize sturdy and visually appealing wrapping tissues to leave a lasting impression on their customers.
Moreover, the e-commerce sector has opened doors for custom packaging options, enabling brands to strengthen their identity and foster customer loyalty. This trend has given rise to creative and artistic wrapping tissue designs that align with brand aesthetics.
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Key Segmentations-
by Base Paper:
- Wrapping Tissues from Virgin Pulp
- Wrapping Tissues from De-inked Pulp
- Wrapping Tissues from Mixed Pulp
by Distribution Channel:
- Wrapping Tissues Sales through Store Based Retail
- Wrapping Tissues Sales through E-Commerce
by End Use:
- Wrapping Tissues for Commercial Use
- Wrapping Tissues for Residential Use
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