Candle Air Fresheners Market is Predicted to be Worth US$ 602.8 Million by 2032 | FMI

The global candle air fresheners market is forecast to grow at a CAGR of 3.6% from 2022 to 2032. The sector is expected to be worth US$ 602.8 Million by 2032, up from US$ 423.7 Million in 2022.

Candle air fresheners are one of the most popular consumer products in the market for an air cleaner. Candle air fresheners consist of aromatic compounds, ethanol, deionized water , aerosol propellants etc.

Air fresheners demand involves an increase in air care and indoor air quality concerns driving the market for them. Rising consumer desire for olfactory products like sprays, plug-ins beads; gels and candles along with increased demand of fresheners in offices as well as homes to create pleasant environment also supports the growth in candle air freshener market. The market for candle air fresheners is influenced by an increase in consumer preferences towards aromatherapy and the increased human demand of high-end lives including luxury lifestyles even at a day to day life.

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Furthermore, new developments, increasing disposable incomes, changing lifestyles, and increased acceptance of luxury products are all set to benefit the scented candle air fresheners market. Furthermore, increased use of candle air fresheners in hospitals and healthcare centres as well as a preference for a high-end lifestyle, provide lucrative prospects for candle air freshener manufacturers from 2022 to 2032.

Market companies’ strategic activities have included new product releases, product differentiation, and acquisitions. Procter & Gamble, for example, has introduced a new automatic air freshener. One of the new technologies is P&G’s Sci-Fi Air Freshener. Consumers can access and control this product through a smartphone app. The product contains a motion sensor and a febreze plug that allows one of two fragrances to be released from the gadget based on the user’s preference.

Key Takeaways from the Candle Air Fresheners Market Study:

• The candle air freshener market’s residential segment is estimated to have a 65% share of the current global market and expand at a sluggish 3.4% CAGR during the forecast period.
• The medium price range product category is estimated to grow at a slow 3.7% CAGR from 2023 – 2033.
• In 2021, hypermarkets/supermarkets had approximately 23% share of the market.
• A valuation of US$ 97.7 Mn is expected for the U.S. candle air fresheners market by 2032.
• China candle air fresheners market is anticipated to expand at a sluggish 3.6% CAGR.

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“Increased prominence of maintaining healthy home and office environments has created an increased demand for candle air fresheners in the market. Moreover, highly fragmented product offerings from manufacturers in the market is appealing to consumers, which is expected to drive the market over the coming years.”- says an FMI analyst.

Who is winning?

Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd., Newell, Yankee Candles Brands are the major competitors in the market.