Direct Thermal Printing Films Market Projected US$ 328.44 Million by 2033

Direct thermal printing films are a type of specialty printing media used in direct thermal printing technology. Unlike traditional printing methods that involve ink or toner, direct thermal printing uses heat-sensitive materials to produce images or text. The process involves selectively applying heat to the direct thermal film, causing it to darken and create the desired print.

The global direct thermal printing films market is on a promising trajectory, with an anticipated valuation of US$ 219.76 million expected in 2023. The market’s growth is primarily attributed to the increasing utilization of Point of Sale (POS) terminals in warehousing and retail establishments.

Direct thermal printing films exhibit exceptional resistance to various elements such as heat, water, UV light, and chemicals. This outstanding resilience contributes to a significant surge in the market for direct thermal printing films over the forecast period. The robust protective features make these films a preferred choice, driving their widespread adoption and growth within the market.

Furthermore, a conducive business environment characterized by government policy revisions and the rising domestic consumption of pharmaceutical and food and beverage products in South Asian nations adds impetus to the demand for direct thermal printing films. This favorable landscape is projected to drive the market’s growth, with a projected Compound Annual Growth Rate (CAGR) of 4.1% forecasted between 2023 and 2033. By the culmination of 2033, the direct thermal printing films market is set to reach a significant valuation of approximately US$ 328.44 million, reflecting sustained demand and market expansion.

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Key points about direct thermal printing films:

1. Composition:
   • Direct thermal printing films are typically made of a heat-sensitive coating applied to a substrate, often paper or synthetic materials. The coating contains special chemicals that react to heat.
2. Printing Process:
   • In direct thermal printing, the print head of the thermal printer selectively heats the areas on the film where the image or text is desired. This heat causes a chemical reaction in the coating, resulting in the formation of the printed content.
3. No Ink or Toner:
   • One of the main advantages of direct thermal printing is that it doesn’t require ink or toner cartridges. The printing process is solely reliant on the heat-sensitive coating of the film.
4. Applications:
   • Direct thermal printing films find applications in various industries, including retail, logistics, healthcare, and manufacturing. Common uses include printing labels, receipts, tickets, barcodes, and shipping labels.
5. Durability:
   • The durability of direct thermal prints depends on factors such as the quality of the film and the conditions in which the prints are stored. Direct thermal prints may be sensitive to heat and light, which can cause them to fade over time.

Competitive Landscape

• Avery Dennison Corporation
• Jindal Poly Films Ltd
• Armor Packaging
• Cosmo Films Ltd.
• Italnastri S.p.A.
• Daelim Industrial Co. Ltd.
• Bizerba SE & Co. KG
• Namo Packaging Solutions Pvt. Ltd.
• Mondi Group
• Lintec
• Green Bay Packaging
• Able Label
• Smith & McLaurin

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For Instance

• In June 2021, Cosmo Films, a manufacturer of films for packaging, labeling, and lamination applications, expanded its range of direct thermal printable (DTP) products to include standard DTP films, top-coated DTP films, high-temperature DTP films, and DTP paper.
• In July 2022, Koenig & Bauer and Celmacch Group, one of the leading manufacturers of high board line flexo presses and rotary die-cutters for the corrugated board industry, signed a contract to collaborate on the development and marketing activities in the growth market for corrugated board.
• In October 2022, the ARMOR Group announced the acquisition of International Imaging Materials Inc. (IIMAK). The combined thermal transfer activity is estimated to be called ARMOR-IIMAK, with consolidated revenues of more than US$ 400 million, firmly establishing it as the global market leader in the design and product of thermal transfer ribbons for printing variable traceability data on labels and flexible packaging.

Market by Segmentation

By Material Type:

• Paper Printing Films
• Plastic Printing Films
  • Polypropylene (PP)
  • Polyethylene (PE)
  • Polystyrene (PS)
  • Others

By End Use:

• Food & Beverages
• Pharmaceuticals
• Personal Care & Cosmetics
• Industrial Goods
• Retail
• Other End Uses

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa (MEA)

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