The global energy drink market is anticipated to reach a value of US$ 69.8000 Million in 2022, with sales growing at a healthy CAGR of 6.0% over the forecast period of 2022 to 2032. The market is estimated to reach US$ 125,001.16 Million by 2032. The increasing popularity of energy drinks coupled with a wide variety of products offered in the market and a growing consumer base are factors that will presumably boost the market over the forecast period.
People are looking for quick cures to overcome flaws and improve performance, resulting in a large increase in the market for energy drinks. Energy drinks are getting more popular as people’s lives become busier and they place a greater emphasis on their health. Innovative product designs and smart marketing strategies that fulfill a wide range of consumer expectations are propelling market growth.
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The energy drink market is being pushed by a large consumer base of all ages, as well as an increasing emphasis on health and wellness. While sports energy drinks are popular among e-sports professionals and gamers, traditional energy drinks that are offered to customers honestly and simply are gaining favour among health enthusiasts. Demand for energy drinks is mostly driven by consumers’ “interest for more” – their desire to try new things and experience a variety of drinking sensations.
“Growing adoption of energy drinks as a substitute for alcohol in the West and increasing health consciousness all over the world is expected to augment the growth in the market over the forecast period,” says an FMI analyst.
Key Takeaways:
- Western Europe and the U.S. will continue to dominate the energy drinks market through 2032.
- Asia Pacific will emerge as a lucrative market over the forecast period.
- Rising e-commerce for non-alcoholic beverages is mainly driven by Gen-Z and millennials.
- Supermarkets/ hypermarkets, specialty and convenience stores are eminent sales channels.
- Health and fitness trends spur the market demand through 2032.
- Caffeine, sugar, B vitamins, and amino acids formulate energy drinks.
- Acquisitions and joint ventures to be executed by renowned manufacturers in emerging markets.
Competitive Landscape
Monster Beverage Corp., Kraft Foods Inc., the Gatorade Company, Inc., PepsiCo Inc., Coca-Cola Co., Red Bull GmbH, Nestlé S.A., Carlsberg A/S, NEALKO ORAVAN, spol s.r.o, Kabisa B.V., Suntory Holdings Ltd., Asia Brewery Incorporated, Otsuka Pharmaceutical Co., Dali foods group, LT Group Inc, Shenzhen Eastroc Beverage Co Ltd, and others are some of the key manufacturers of energy drinks that are profiled in the full version of the report.
Key players in the global energy drinks market are employing strategic merger and acquisition tactics to expand their market presence. They are also investing in joint ventures to enter or reinforce their position in emerging markets.
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More Insights into the Energy Drinks Market Report
In its latest report, FMI offers an unbiased analysis of the global energy drinks market, providing historical data from 2017 to 2021 and forecast statistics for the period 2022-to 2032. To understand the global market potential, growth, and scope, the market is segmented based on product type (caffeinated beverage, de-caffeinated beverage), format (shots, powder, ready-to-drink), flavor (unflavored, flavored (citrus, berries, mocha, pomegranate, apple, mint, cola, watermelon, chocolate, blends (mix), others), categories (natural energy drinks, sports drinks, non-alcoholic beverages, functional beverages, non-carbonated packaged drinks), nature (organic, conventional), distribution channel (B2B, B2C (store-based retailing, hypermarkets/ supermarkets, convenience store, mom and pop stores, discount stores, specialty stores, independent small groceries, online retail) and region.
Energy Drinks Market Regional Analysis
According to the latest reports by FMI, the U.S. and Western Europe will continue to lead the market growth. Rising popularity of energy drinks as a substitute for alcohol is responsible for this market growth. Europe is predicted to dominate the market for much of the forecast period owing to rising health concerns over lifestyle diseases like obesity. Concerns over obesity has led to a shift in consumer preference; resulting in market domination of calorie-free, zero sugar natural energy drinks or non-alcoholic diet drinks in this region
The Asia Pacific is expected to emerge as a lucrative market for energy drinks. Sports, performance and energy drinks are manufactured in this region with the help of herbal ingredients, minerals, vitamins, amino acids or raw fruits and vegetables. The health benefits associated with functional beverages is driving the consumer growth in this region.
The global energy drinks market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers –
By Product Type:
- Caffeinated Beverage
- De-caffeinated Beverage
By Format:
- Shots
- powder
- Ready-To-Drink (RTD)
By Flavor:
- Unflavored
- Flavored
By Categories:
- Natural Energy Drink
- Sports Drink
- Non-Alcoholic Beverage
- Functional beverages
- Non-carbonated packaged drinks
By Nature:
- Organic
- Conventional
By Distribution Channel:
- B2B
- B2C
Author
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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