The eye tracking system market is anticipated to be valued at US$ 1.2 billion in 2022 and US$ 4.9 billion by 2028, rising at a CAGR of 26.6% from 2022 to 2028.
Eye-tracking systems are thus a critical combination of software and hardware that enables retailers, car OEMs, and researchers to examine and track a person’s eye movements to assess behavior and motions.
The retail and vehicle industries are guided by two fundamental pillars: consumer preference and safety. The manner a viewer looks at a website or a product, as well as the length of time spent viewing it, can provide critical information about a consumer’s preferences. With several fatalities linked to driver weariness and drowsiness behind the wheel, it is critical to take precautionary measures.
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The eye-tracking device measures the relative motion of the eye and, more importantly, the person’s point of sight. Eye-tracking systems are not just employed in retail and automotive applications; they are also used in human-computer interaction, psycholinguistics, visual systems, product design, marketing, and psychology.
Leading automobile manufacturers are partnering with eye-tracking system providers to add safety features and increase drivability using advanced tracking system technology. Not only are potential confined to autos but eye-tracking system technology is also being evaluated for aviation applications.
Eye movement analysis has many applications, including market research, user experience assessment, and medical research. Eye tracking can be used in market research to monitor consumer attention and engagement with commercials or product packaging. Eye tracking can be used in user experience testing to examine how users interact with websites, software, and other digital interfaces. Eye tracking can be utilized in medical research to diagnose and monitor eye illnesses and neurological issues.
Leading Key Players:
Tobii AB, SR Research Ltd, EyeTech Digital Systems, Seeing Machines Ltd., Smart Eye, Eyegaze, PRS IN VIVO, Ergoneers, iMotions, EyeSee, Mirametrix, Inc.
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Eye Tracking System Market Segmentation:
By System Orientation:
- Remote Eye Tracking Systems
- Wearable Eye Tracking Systems
- Mobile Eye Tracking Systems
By Component:
- Eye Tracking System Hardware
- Eye Tracking System Software
- Eye Tracking System Services
By Sampling Rate:
- 25-60 Hz
- 61-120 Hz
- 121-250 Hz
- 251-500 Hz
- Above 500 Hz
By Application:
- Eye Tracking Systems for Assistive Communication
- Eye Tracking Systems for Marketing & Consumer Behavior Research
- Eye Tracking Systems for Medical Research & Healthcare
- Eye Tracking Systems for Smartphones, Gaming, and VR/AR
- Eye Tracking Systems for Automotive & Aviation
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Pacific
- Middle East & Africa (MEA)
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