The Meal Replacement Shakes market has increased as a result of convenience, busy lives, and health consciousness. Better tastes, nutrition, and ingredients draw in more customers, and the expanding fitness and wellness sector increases demand even more.
The global meal replacement shakes market is expected to reach a valuation of US$ 18.9 billion by 2032, with a remarkable compound annual growth rate (CAGR) of 4.3% during the 2022–2032 forecast period. In 2022, it is projected to be valued at US$ 11.4 billion.
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Products with pre-packaged, calorie-controlled shakes are known as meal replacement shakes. Meal replacement shakes can be purchased in the market as powder premixes or ready-to-drink products. A meal replacement smoothie has enough calories to substitute for one meal. Minerals and vitamins have been added to these meal replacement shakes to increase their nutritional value.
The market is flooded with meal replacement shakes that make promises like being GMO-free, gluten-free, fat-free, and sugar-free or low-sugar. There are many kinds of meal replacement shakes on the market, including vanilla, chocolate, berry, etc. Given the current trend towards organic products, several producers of meal replacement shakes provide organic products.
Convenient, Portable, Ready-to-go Characteristics of the Meal Replacement Shakes Seeking the Attention of Health Conscious Populace
Recently, meal replacement products have been manufactured in the market targeting not only the elderly or ill adults like earlier but also healthy adults. The meal replacement shakes are targeting healthy adults as a convenient source of balanced nutrition. The purpose of meal replacements includes weight management, weight loss and gain. The prevalence of obesity due to the sedentary lifestyle majorly observed in developed nations is now a pandemic phenomenon. Since the health-conscious populace around the world is increasing, the demand for meal replacement shakes is surging.
Meal replacement shakes offer a convenient, portable, take-it-on-the-go, and hassle-free way to consume your meal on a busy day or while on travel. The packaging of the meal replacement also provides you with a weight management plan, which also adds attractive feature to the product increasing the product’s popularity and in turn the product sales.
Manufacturers provide meal replacement shakes in different varieties of the flavours such as chocolate, vanilla, strawberry, etc. to attract varied groups of customers. Also various claims have been made by the manufacturers such as gluten-free, fat-free, soy-free, dairy-free, etc. to be able to tap into the current market trends set by the demand-side. These health claims are boosting the sales of the meal replacement shakes and driving the market growth.
Increasing platforms of e-commerce selling the functional food products, including meal replacement shakes are improving the accessibility of such products. The easy access and convenience of the payment is expected to increase the sales of the meal replacement shakes.
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Meal Replacement Shakes Market: Key Participants
Some of the market participants in the meal replacement shakes market are:
- Amway
- Organic, Inc.
- Healthy Natural Solutions
- Abbott Laboratories
- Harbalife Nutrition
- Damhert Nutrition
- Trinkkost GmbH
- Nouveau Medicament (P) Ltd.
- Perrigo Company Plc.
- Futricio
- Medisys Biotech Pvt. Ltd.
- Nutrition and Santé SAS
- Saturo Food GmbH
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Meal Replacement Shakes Market Segmentation
The Meal Replacement Shakes market can be segmented on the basis of form, nature, end use, and sales channel.
On the basis of form, the Meal replacement shakes market can be segmented as:
- Powder
- Liquid
On the basis of nature, the Meal Replacement Shakes market can be segmented as:
- Organic
- Conventional
On the basis of flavour, the meal replacement shakes market can be segmented as:
- Vanilla
- Creamy Chocolate
- Iced Mocha
- Strawberry
- Banana
- Others
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Report Highlights:
- Detailed overview of parent market
- Changing dynamics of the meal replacement shakes market in the industry
- In-depth market segmentation and analysis
- Historical, current, and projected market size in terms of volume and value
- Recent industry trends and developments in the meal replacement shakes market
- Competitive landscape of the meal replacement shakes market
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on meal replacement shakes market performance
- Must-have information for meal replacement shakes market players to sustain and enhance their market footprint.
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