The Japan sports tourism industry, which is valued at US$ 8787 Million in 2022 is expected to grow at a sound CAGR of 8.7% CAGR, and is anticipated to be valued at US$ 20236.53 Million by 2032.
Japan is meant for its world class snow quality as well. Because of this, there are variety of sports that are held which are related to cross country skiing, snowboarding, and snow rafting. Tourists literally look forward for this amazing experience.
Moreover, the availability of an excellent infrastructure makes it possible for the Japanese to conduct events like Skateboarding, BMX, etc. Not only for participation, have tourists visited Japan to view these amazing games in good numbers. This is expected to have a sound impact on Japan sports tourism industry share.
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Japan is one such nation, which invests heavily on Research and Development. Based on a survey, it was found that Japanese spent nearly 19.58 trillion Yen in 2019.
Because of increased involvement on research amalgamated with the right usage f technology, the Japanese are able to perfectly apply this combination in sports. This combination changes the aesthetics of all the sports to the extent that the tourists are awe-struck by the exemplary scenes that are presented in front of them. This is anticipated to increase the demand for Japanese sports tourism industry .
The Japanese invest heavily in technology, which has enabled them to develop an infrastructure which supports any kind of sports, be it related at air, water, land, or mountains.
If we talk about a particular game per se, Japan is mainly meant for martial art forms like Judo, Karate, Sumo etc. People from all over the world visit Japan to view events related to such art forms. This is expected to have a constructive impact on Japan sports tourism industry trends.
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Key Trends in the Japan Sports Tourism Market
In recent years, the Japan Sports Tourism market has emerged as a dynamic sector, blending the nation’s rich cultural heritage with the global appeal of sporting events. As we delve into the key trends shaping this market, it becomes evident that Japan has positioned itself as a prime destination for sports enthusiasts worldwide.
- Global Sporting Events as Catalysts: Japan’s successful hosting of major international events, such as the 2019 Rugby World Cup and the 2021 Summer Olympics in Tokyo, has significantly boosted its sports tourism appeal. These events not only attract a surge of international visitors but also showcase Japan’s ability to seamlessly organize and host large-scale sports spectacles.
- Diversification of Sports Offerings: Beyond traditional sports like sumo wrestling and martial arts, Japan has embraced a diverse range of sports. The inclusion of activities like cycling, hiking, and water sports has broadened the appeal of the country as a sports tourism destination, catering to a wider audience with varied interests.
- Integration of Technology: The incorporation of cutting-edge technology has enhanced the overall sports tourism experience in Japan. From smart stadiums with augmented reality features to digital ticketing systems, the country leverages technology to provide seamless and immersive experiences for both domestic and international sports enthusiasts.
- Wellness Tourism and Sports Retreats: With an increasing global focus on health and wellness, Japan has tapped into the sports tourism market by promoting wellness-related activities. Sports retreats, yoga workshops, and fitness events are gaining popularity, attracting travelers seeking a balance between sports and relaxation against the backdrop of Japan’s picturesque landscapes.
Key Companies Profiled
- Japan Sports & Tourism Premier
- Samurai Sports
- Japan Tourism Agency
- KNT SPORT
- Japan Travel
- Japan Sports Journey
- GO TOKYO
- Hankyu Travel
- JTB Global Marketing & Travel Inc. (JAPANiCAN.com)
- OMAKASE Tours
- Nippon Travel Agency
- Japan Gray Line
- JapanQuest Journeys
- Japan Wonder Travel
Competitive Landscape
Leading players operating in Japan and other country-based companies operating in Japan are focusing on ways to increase customer engagement. This would enable them to better understand the demand of the customers and come up with plans which would lead to better customer association with the company.
For instance:
- In July 2022, Following SAMURAI and Amsterdam 7s partnership, members from Team SAMURAI got the opportunity to attend the event in Amsterdam last weekend.
- In April 2022, JTB Global Marketing & Travel Inc. received the Travelife Certified Sustainability award
Market Segments
By Sports Type:
- Football/Soccer
- Cricket
- Motorsports
- Basketball
- Others
By Sports Tourism Type:
- Sports Event Tourism
- Nostalgia Sports Tourism
- Active Sports Tourism
- Passive Sports Tourism
By Consumer Orientation:
- Men
- Women
- Children
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Tour Group
- Package Traveler
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
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