Projected to reach a valuation of US$ 6.4 billion in 2023, the global glass growlers market is set to leverage innovative closure systems, enhancing its overall potential. The market is anticipated to experience a steady growth with a Compound Annual Growth Rate (CAGR) of 3.2% from 2023 to 2033, culminating in an estimated total value of around US$ 8.7 billion by 2033. This positive trajectory underscores the impact of advanced closure technologies on the glass growlers market, indicating a promising future for the industry as it evolves to meet the changing demands of consumers and the beverage packaging landscape.
One of the major factors contributing to the growth of the glass growlers market is sustainability and reusability. In an era of increased environmental consciousness, consumers are actively seeking eco-friendly packaging options. Glass growlers, being reusable and recyclable, offer a sustainable alternative to single-use packaging like cans and plastic bottles. The eco-friendly aspect appeals to environmentally conscious consumers who want to reduce their carbon footprint and contribute to waste reduction.
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Brewpubs, tasting rooms, and local breweries often offer craft beverages for takeaway, and glass growlers are an ideal packaging solution for this purpose. Consumers can purchase freshly brewed beer and other craft beverages in these containers, preserving the beverage’s taste and aroma for an extended period. The convenience of carrying home draft beer from their favorite establishments is a significant factor driving the demand for glass growlers.
Manufacturers are continuously introducing innovative closure systems for glass growlers to ensure better sealing and preservation of the beverage’s freshness and carbonation. Flip-top lids, gasket closures, and swing-top mechanisms have become popular, providing consumers with a reliable and leak-proof container for their beverages.
Key Takeaways from the Market Study
- Global glass growlers market was valued at US$ 58.0 billion by 2022-end.
- From 2018 to 2022, the market demand expanded at a CAGR of 2.4%.
- North America is expected to hold a dominant CAGR of 3.1% during the forecast period.
- By sealing type, swing top segment is expected to constitute a CAGR of 3.1% in 2033.
- On the basis of sales channel, online sales segment is expected to dominate the market with a CAGR of 3.1% in 2033.
- From 2023 to 2033, glass growlers market is expected to flourish at a CAGR of 3.2%.
- By 2033, the market value of glass growlers is expected to reach US$ 8.7 billion.
Personalization and branding opportunities, across the globe, is a major factor that is expected to propel the growth of the glass growlers market in the near future, remarks an FMI analyst.
Market Drivers for Glass Growlers:
- Sustainability and Eco-Friendly Trends:
- Growing consumer awareness and preference for eco-friendly and sustainable packaging options could drive the demand for glass growlers, as they are recyclable and reusable.
- Craft Beer Industry Growth:
- The rise of the craft beer industry has been a significant driver for the glass growlers market. Consumers often prefer glass containers for craft beer due to its perceived higher quality and ability to preserve the beverage’s taste.
- Customization and Branding Opportunities:
- Glass growlers provide breweries and beverage companies with opportunities for customization and branding, allowing them to differentiate their products and build a strong brand identity.
- Preservation of Freshness:
- Glass is an impermeable material that helps preserve the freshness and flavor of beverages, particularly for products like beer that can be sensitive to light and air exposure.
Market Restraints for Glass Growlers:
- Competition from Alternative Materials:
- Plastic and stainless steel growlers are alternatives to glass and might be preferred in some situations due to their lighter weight, durability, and potential cost advantages.
- Fragility and Transportation Concerns:
- Glass is more fragile than some alternative materials, making it susceptible to breakage during transportation. This fragility could be a concern for both producers and consumers.
- Regulatory Compliance:
- Compliance with regulations related to glass packaging and transportation can be challenging. Companies in this market may face regulatory hurdles that affect production and distribution.
- Cost Considerations:
- While glass has its advantages, it can be more expensive than other packaging materials. This cost factor could impact the adoption of glass growlers, especially for smaller breweries or businesses with budget constraints.
- Consumer Preferences and Trends:
- Shifting consumer preferences or trends towards other types of beverage packaging may impact the demand for glass growlers.
Competitive Landscape
Prominent players in the glass growlers market are
- Berlin Packaging, LLC,
- Ardagh Group,
- Owens-Illinois, Inc.,
- Drink Tanks Corporation,
- Alpha Packaging,
- Portland Growlers Company,
- William Croxsons & Sons Limited,
- Global Glass Solutions,
- Orange Vessel Co.,
- GrowlerWerks, Inc., and
- Boelter Companies, Inc.,
- among others.
Recent Developments:
- In 2022, GrowlerWerks, Inc. announced the launch of its new GrowlerWerks G4 Growler. The G4 Growler is a stainless-steel growler that features a vacuum insulation system that helps to keep beer fresh for up to two weeks.
- In 2023, Global Glass Solutions announced the launch of its new line of glass growlers. The new line includes growlers in a variety of sizes and styles, including a growler with a built-in tap.
- In the same year, Portland Growlers Company announced the launch of its new online store. The store sells a variety of growlers, growler filling stations, and other beer-related products.
- In 2023, Boelter Companies, Inc. announced the launch of its new growler filling station. The growler filling station allows consumers to fill their growlers with fresh, cold beer from a variety of local breweries.
- In the same year, Drink Tanks Corporation announced the launch of its new line of stainless-steel growlers. The new line includes growlers in a variety of sizes and styles, including a growler with a built-in handle.
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Key Segments Profiled In The Global Glass Growlers Market
By Sealing Type:
- Swing Top
- Screw On
- Others (Gasket Cap)
By Product Type:
- Clear Glass Growlers
- Amber Glass Growlers
- Green Glass Growlers
By Capacity:
- 32 Oz
- 64 Oz
- 128 Oz
- Others
By Sales Channel:
- Online sales
- Supermarket/Hypermarket
- Independent Stores
- Breweries
Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- Middle East and Africa (MEA)
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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