Anticipated to achieve a valuation of US$ 724.4 million in 2023, the North America fresh meat packaging market is poised for further growth, reaching a projected US$ 1,070.9 million by 2033. According to FMI’s research, there is an expected increase in fresh meat packaging demand in North America, marked by a robust Compound Annual Growth Rate (CAGR) of 4% from 2023 to 2033. This growth trajectory underscores the significance of innovative packaging solutions in the meat industry, driven by evolving consumer preferences, sustainability considerations, and the need for effective preservation and presentation of fresh meat products in the market.
The United States of America stands as a dominant force in the fresh meat packaging market, accounting for an impressive 92.6% regional market share in 2022. This dominance is projected to continue, with the region expected to maintain over 93% market share by the end of 2023, indicating its unwavering influence.
Growing production of poultry, meat, and seafood in North America is driving substantial demand for fresh meat packaging suppliers. The surge in the popularity of flexible packaging for fresh meat is expected to open up new avenues for market expansion. Primary packaging plays a crucial role in preventing damage or contamination and is a key factor contributing to this increased demand.
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Rapid urbanization and an improving standard of living are pivotal factors that contribute to the increasing consumption of animal products in the United States. Furthermore, the export of beef and poultry, coupled with advanced processing infrastructure, is expected to bolster market growth. Increased consumer awareness about food safety and hygiene underscores the importance of packaging solutions that ensure meat freshness, quality, and contamination prevention, thereby further stimulating product demand in the years ahead.
Competitive Landscape
Future Market Insights in its latest market analysis discusses about the key trends shaping the fresh meat packaging market and highlights the strategies employed by market players to strengthen their market position. Market players are emphasizing on expanding their product portfolio to reach wider customer base. They are also inclined towards forming alliance and strategic merger and acquisition with other players.
The Major Key Players Are-
- Multivac Sepp Haggenmüller GmbH & Co.KG
- Robert Reiser & Co.
- Harpak-ULMA Packaging LLC
- ALKAR-RapidPak, Inc.
- Sealpac International BV.
- Bemis Company Inc.
- Winpak Ltd.
- Sealed Air Corp.
- Berry Plastic Group Inc.
- Coveris Holdings S.A.
The North American Fresh Meat Packaging Industry Growth is projected to witness in the coming years, driven by the increasing demand for packaged fresh meat in the region. Fresh meat packaging is an essential aspect of the meat industry, as it helps to preserve the quality and safety of the product. The packaging of fresh meat is crucial for maintaining its freshness, taste, and texture. It also helps to extend the shelf life of the product and protect it from contamination.
However, the stringent regulations regarding the use of plastic in packaging and the concerns about the environmental impact of plastic packaging are some of the factors that may hinder the growth of the North American fresh meat packaging market.
Industry Trends and Future Prospects
Convenience and Portability: On-the-Go Lifestyles
In response to consumers’ busy lifestyles, packaging manufacturers are developing solutions that offer convenience and portability. Ready-to-cook meat packages, individually portioned cuts, and easy-open packaging are gaining popularity, catering to the needs of busy households and individuals.
Personalization and Branding: Standing Out on the Shelf
In a competitive market, packaging plays a pivotal role in capturing consumers’ attention. Brands are focusing on innovative designs, vibrant colors, and unique shapes to create visually appealing packaging that reflects their identity and resonates with their target audience.
E-commerce-Friendly Packaging
The rise of e-commerce has prompted a shift in packaging requirements. Meat products need to be packaged in a way that ensures their safety during transit and delivery. Packaging solutions that provide effective insulation and protection against temperature fluctuations are gaining traction in the e-commerce space.
Key Takeaways from FMI’s Fresh Meat Packaging Market Study
- Ethylene Vinyl Alcohol (EVOH) material segment is expected to grow at more than 4% CAGR owing to its eco-friendly nature and high recyclability.
- Modified atmosphere packaging technology is predicted to expand at more than 2.6% CAGR owing to its superior aesthetics and improved shelf life.
- 7-layer segment will generate the highest revenue followed by 5-layer segment as they offer extended shelf life, protects meat from bacteria like salmonella.
- U.S. will account for more than 80% share of the North America market backed by increasing consumption and export of poultry and beef and presence of modern processing infrastructure in the country.
“Rising popularity of fresh processed meat products like hot dogs and rapid expansion of quick service restaurant chains and fast food joints like McDonalds will boost the demand for fresh meat packaging in North America,” says the FMI analyst.
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Key Segments Covered in Fresh meat packaging Market Study:
By Packaging Format:
- Modified Atmospheric Packaging
- Vacuum Skin Packaging
- Verteroplasty Packaging
- Others
By Material Type:
- Polyethylene
- Poly vinyl chloride
- Bi-axially oriented polypropylene
- Polyamide
- Ethylene-vinyl alcohol copolymer
- Polypropylene
- Others
By Layer Type:
- Monolayer
- 3-layer
- 5-layer
- 7-layer
- 9-layer
By Meat Type:
- Beef
- Pork
- Poultry
- Others
Key Regions/Countries Covered:
- North America
- U.S.
- Canada
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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