The global ginger beer market is positioned for rapid expansion, with a 7.1% CAGR expected between 2022 and 2032. It is projected to grow from its present valuation of US$ 4.7 billion in 2022 to roughly US$ 9.3 billion by 2032. This
Development is driven by two factors: younger consumers’ preference for lighter, less sugary beverages and the health benefits of ginger beer, which give it a peppery flavour.
The ginger beer market is expected to grow at a remarkable compound annual growth rate (CAGR) of 7.1% between 2022 and 2032. By the end of 2032, the ginger beer market is predicted to have grown from its present valuation of US$ 4.7 billion in 2022 to a valuation of roughly US$ 9.3 billion.
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Since ginger beer has a spicy flavour and is also healthy, it is becoming more and more popular with customers. Additionally, the consumer shift away from calorie-dense beverages and towards lighter, less sugary beverages is what is driving the worldwide ginger beer market share.
According to the Future Market Insights study on the market analysis for ginger beer, the younger generation has been consuming more and more of it recently. Use of ginger beer has a number of health benefits, which is the main cause of this rise.
Additionally, the lockdown brought on by the epidemic increased product sales, supporting the market expansion through the off trade distribution channel segment of the global ginger beer market.
The worldwide ginger beer industry, meanwhile, is being constrained by rigorous laws and limits imposed on the sales of ginger beer by the governments of many different nations. Such restrictions are placed due to the negative consequences of the artificial components and added sugar being used by some ginger beer manufactures.
Key Takeaways from Market Study
- The overall growth of the global ginger beer market is estimated to be around US$ 4.7 Billion during the coming decade by following the average CAGR of 7.1%.
- The non-alcoholic product segment holds the major share of the ginger beer market of about 75%, while the alcoholic segment is expected to witness the highest growth rate of 8.4%.
- The flavored ginger beer products are the higher selling category contributing almost 60% of the revenue share. On the other hand, original ginger beer is getting popular in recent years with an estimated CAGR of 6.2% for the forecast years of 2022 to 2032.
- Traditionally, on-trade distribution channels have remained the dominant segment for the ginger beer market growth by occupying a market share of more than 60%. However, with the rising popularity of the product the off-trade distribution channel is expected to witness a growth rate of 8% during the projected timeframe.
- Among the broad geographical regions, North America holds more than 35% of the ginger beer market share. Contrastingly, Asia Pacific ginger beer market is gaining momentum in recent years with an overall growth rate of 8.4% projected for the years 2022 to 2032.
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Competitive Landscape
Some of the well-known ginger beer market players are Crabbie’s Alcoholic Ginger Beer, BUNDABERG BREWED DRINKS, Fever-Tree, Fentimans, RACHEL’S GINGER BEER, Gunsberg, Natrona Bottling Company, Beer Goslings Rum, Old Jamaica Ginger Beer, Q MIXERS, Stoli Group USA LLC, and Barritt’s Beverages International Ltd among others.
Recent Developments in the Global Ginger Beer Market:
- East 9th introduced Lick Pier Tropical Ginger Beer in Sept 2021 that is a new category featuring tropical fruit tastes like pineapple and passion fruit. This initiative was undertaken by the ginger beer company to provide consumers with a variety of taste options and enhance the company’s sales.
- Spinifex Brewing Company made an announcement in July 2021 about the introduction of a brand-new, non-alcoholic ginger beer that was infused with the native superfood Kakadu plum, which is also known as gubinge collected by Aboriginal tribes in Western Australia’s Kimberley area.
Ginger Beer Market by Segmentation
By Type:
- Alcoholic
- Non-alcoholic
By Flavor:
- Original
- Flavored
By Distribution Channel:
- On-trade
- Off-trade
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
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