Smart Labeling Revolution: Linerless Labels Gain Traction with Integration of RFID and QR Codes, Transforming Product Tracking and Marketing

The Linerless Labels Market is poised for robust growth, projected to experience a 4.9% Compound Annual Growth Rate (CAGR) from 2022 to 2032. According to Future Market Insights (FMI), sales of linerless labels are forecasted to surge from US$ 1.8 billion in 2022 to US$ 2.9 billion by 2032. This acceleration is driven by multiple factors including the transition of leading packaging manufacturers to linerless labels for diverse food formats, cost reduction through the elimination of non-recyclable release coating liners, and the escalating demand for eco-friendly and flexible labeling solutions within the expanding food and beverage packaging industry.

These labels not only contribute to waste reduction and workplace safety by eschewing backing liners but also cater to the surging trend of on-the-go lifestyles and the heightened emphasis on packaged foods’ safety and information transparency. The market’s promising trajectory is further fueled by its integral role in e-commerce, logistics, and consumer decision-making processes.

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Industry Growth Drivers: 

Environmental Sustainability and Eco-Conscious Consumerism:

  • The increasing awareness and concern about environmental impact among consumers drive the demand for linerless labels, as they contribute to waste reduction and align with eco-conscious preferences.

Cost Efficiency for Manufacturers:

  • Manufacturers benefit from reduced material and labor costs associated with linerless labels, leading to increased profitability. This cost-effectiveness is a significant driver for the adoption of linerless labeling solutions.

Streamlined Production and Increased Output:

  • Linerless labeling systems streamline production processes, resulting in increased efficiency and higher output. This operational advantage is a key growth driver, especially for industries where production speed and volume are critical.

Versatility Across Industries:

  • The versatility of linerless labels makes them attractive to a wide range of industries, including food, logistics, and retail. Their adaptability to different products and packaging types contributes to their growing adoption in diverse sectors.

Integration of Smart Technologies:

  • The integration of linerless labels with smart technologies such as RFID and QR codes opens up new possibilities for product tracking, traceability, and marketing. This technological integration is a key growth driver as industries seek innovative solutions for enhanced functionality and consumer engagement.

key points:

  1. Cost Efficiency: Linerless labels eliminate the need for liners, reducing material costs and waste. This cost efficiency is driving their adoption across industries.
  2. Eco-Friendly Solution: With a growing focus on sustainability, linerless labels are gaining popularity due to their reduced environmental impact. They contribute to waste reduction and promote a more sustainable packaging process.
  3. Enhanced Productivity: Linerless labels offer increased efficiency in labeling operations as they eliminate the need for liner removal, resulting in faster application speeds and improved productivity.
  4. Versatility and Durability: Linerless labels are available in various sizes and formats, making them suitable for different packaging applications. They offer excellent adhesion and durability, ensuring that labels remain intact throughout the product’s lifecycle.
  5. Growing Retail Industry: The expansion of the retail sector, including food and beverages, pharmaceuticals, and logistics, is driving the demand for linerless labels for efficient and reliable product labeling.

In conclusion, the linerless labels market is witnessing significant growth due to their cost efficiency, eco-friendliness, productivity benefits, versatility, and increasing demand from the retail industry.

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Key Takeaways:

The consistent growth of the logistics sector across all geographies, coupled with high requirement of linerless labels for inventory management, asset tracking, and goods distribution, is steadily driving the linerless labels market.

  • The retail industry is a prominent end user of linerless labels, owing to rising efforts across the world to reduce the incidence of counterfeiting.
  • North America and APEJ are expected to account for a major portion of the linerless labels market share. Rapid expansion of pharmaceutical and food & beverage industries is boosting the growth of the linerless labels market in these regions.
  • Digital printing and flexo printing are projected to dominate the global linerless labels market, and hold nearly half of the market share by the end of 2029.

Key Companies Profiled

  1. RR Donnelley & Sons Company
  2. Avery Dennison Corp.
  3. Zebra Technologies Corp.
  4. SATO Holdings Corporation
  5. Coveris
  6.  Multi-Color Corporation
  7. CCL Industries Inc.
  8. Yupo Corporation
  9. Ravenwood Packaging
  10. General Data Company Inc.
  11.  Hub Labels

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Segmentation Analysis: 

By Product Type:

  • Variable Imaged
  • Direct Thermal

By Printing Technology:

  • Digital Printing
  • Flexo Printing
  • Offset Printing
  • Gravure Printing
  • Screen Printing
  • Others

By Adhesion:

  • Permanent
  • Removable
  • Repositionable

By End User:

  • Retail
  • Food & Beverages
  • Logistics
  • Pharmaceuticals
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa

Author

Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.

Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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