The global tampon market is estimated to expand at a CAGR of over 6.0% throughout the forecast period of 2022-2032, reaching US$ 8.5 Billion by the end of 2032. Tampons are a women’s hygiene item that soak up bleeding during periods. They are thought to be easier and better for the environment than sanitary pads. They can now be found in many richer countries as well as those still growing economically.
Now that more women know how important it is for their health to keep clean, they are using tampons and pads a lot.
Now, brands are giving good quality tampons in different sizes. These offer the same advantages as earlier types did. They are making different kinds and sizes of tampons to meet their needs. This makes them feel better, especially for women who do a lot of exercise. These things are expected to make people want tampons more in the coming years.
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“Rising government initiatives to raise awareness regarding feminine hygiene products, price reduction through subsidies, and wide availability of such products at online retail channels will boost the growth in the market over the assessment period,” says an FMI analyst.
Key Takeaways:
- Based on product type, sales of non-applicator tampons will gain traction.
- In terms of material, cotton is expected to account for a dominant share in the market over the forecast period.
- By sales channel, sales of tampons through online channels will remain high through 2032.
- The U.S. will continue dominating the North America tampon market over the forecast period owing to high demand for organic feminine hygiene products.
- India will emerge as a lucrative pocket in the South Asia tampon market amid rising government initiatives regarding the importance of feminine hygiene.
Competition Landscape
Leading tampon manufacturers are focusing on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of Tampon globally.
Major players present in the Tampon market Bodywise (UK) Ltd, Corman SpA, Lil-Lets UK Limited, Procter and Gamble Co, Kimberly-Clark Corporation, Edgewell Personal Care Company, Unicharm Corporation, Johnson & Johnson Inc., and Cora & First Quality Enterprises Inc.
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Global Tampon Market By Category
By Product Type:
- Applicator Tampon
- Non-Applicator Tampon
By Material Type:
- Cotton
- Rayon
- Blended
By Source:
- Organic
- Conventional
By Nature:
- Scented
- Unscented
By Price Range:
- Economy
- Mid –range
- Premium
By Sales Channel:
- Wholesalers and Distributors
- Supermarket/Hypermarkets
- Specialty Stores
- Pharmacy / Drug Stores
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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