The global wild birds product market is expected to register a CAGR of 3.8% by garnering a market value of US$ 7.3 Billion.
The obsession towards feeding wild birds as a recreational activity has formed an upward trend in the recent past. However, they are more inclined towards bird conservation posing around their houses as compared to having them as pet birds. Many government and NGO activities have also supported this recreational pastime. For example, ‘Feed the Birds’ by Wild Bird Feeding Institute (WBFI) has caught the attention of numerous people who were ignorant to contribute towards it earlier. These campaigns have also resulted in increasing need for a variety of feed and health & wellness bird products.
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Global Wild Birds Products Market – Key Growth DriversWild birds are one of the major source of pollination, which encourages people to take care of birds living nearby one’s surrounding.

In addition, positive impact of birds over mental health is proliferating market growth. According to University of Queensland, people who are surrounded by bird and natural environment are less likely to suffer from depression, anxiety and stress.

Initiatives by several government initiatives such as, Visionary Perspective Plan (2020-2030), by Indian government is focusing upon preservation of wild birds. In addition to this, activity of providing feed to birds in North America and Europe in winter season is providing remunerative growth opportunities to market growth.

Rising awareness among consumers about requirement of different feeds by different birds, nature conservation is driving demand for food mixes and feeding equipment.

Furthermore high penetration of internet and influence of social media encourages people towards animal welfare. Application such as eBird, encourages people to know different variety of birds in their habitat that, proliferates market growth.

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Global Wild Birds Products Market – Growth Restraints

With several driving factors, there are few factors restraining market growth. The food provided by the feeders does not contain optimum nutritional value. This causes severe health conditions among the birds such as laying of premature eggs.

Increase in disease transmission from birds to humans is further restraining sales of wild bird products. Furthermore, busy life schedule of people restrain them from involving in bird feeding activities, this is a major factor hampering growth of wild birds products market.

Global Wild Birds Products Market – Regional Analysis

North America remains one of the most lucrative markets for wild bird products globally. Presence of National Bird-Feeding Society (NBFS), in the U.S is proliferating market growth by spreading awareness about bird feeding. Bird feeding and watching is the second most favorite hobby of Americans.

The U.S, celebrates month of February as National Bird-Feeding Month, which provides remunerative growth opportunities to regional wild birds products market.

Europe is slated to be the second most lucrative region for market growth. Prominence of leading players such as CJ Wildlife Trade and effective government measure for wildlife protection, in this region and development of new technology in Europe is providing remunerative growth opportunities for global wild bird products market.

Global Wild Birds Products Market – Competitive Landscape

The global wild bird product market is slightly fragmented by presence of various regional players dominating more than 50% revenue share. These players focus upon developing efficient feeds and equipment to improvise health of birds and remain competitive in market space.

Players in the global wild birds products markets includes,

  • First Nature Products
  • Kettle Moraine
  • Songbird Essentials
  • Stokes Select
  • Aspects
  • Inc.
  • Woodlink
  • Kaytee
  • Harris Farms
  • LLC
  • Droll Yankees
  • Birds Choice

Regions and Countries Analyzed in the Report

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of LATAM)
  • Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Report Highlights

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Global Wild Birds Products Market – Segmentation
The global wild bird product is segmented on the following basis,

Feed type:

  • Basic Seed Blends
  • Feeders
  • Finch and Nyjer
  • Hummingbird Nectar
  • Mealworm
  • Premium Seed Blends
  • Straight Grains
  • Suet, Seed Cakes and Bells
  • Wildlife

Feeder Equipment:

  • Finch feeders
  • Peanut feeders
  • Plastic window seed feeders
  • Droll Yankees
  • Others

Sales Channel

  • Online retailers
  • Specialized stores
  • Modern trade

About Future Market Insights, Inc. (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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