“Decor paper” typically refers to a type of paper that is specifically designed for decorative purposes. This type of paper is commonly used in various applications, such as interior design, furniture manufacturing, and home decor.

The escalating appetite for enhancing the aesthetics of furniture and cabinets across Europe is poised to provide a substantial boost to the sales of décor paper in the region. In 2022, the revenue of the European décor paper market amounted to a robust US$ 985.5 million.

By the end of 2032, Europe Décor Paper Market is expected to have a value of US$ 1,406.4 million. According to projections, the top 5 businesses will control between 50% and 55% of the Europe market.

The décor paper market in Europe manufactures both high-pressure laminates (HPL) and low-pressure laminates (LPL) to cater to various demands from end users. The production process of HPL entails the impregnation of a technical kraft paper with resin.

Décor papers are resistant to UV damage, heat, moisture, and everyday wear & tear, which makes them perfect for outdoor, as well as indoor decoration. HPL décor laminates are well suited for medium-impact to high-impact applications

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Market Growth Factors

The rising popularity of ready-to-assemble (RTA) furniture is significantly influencing the demand for décor paper across Europe. This innovative furniture category requires basic tools for assembly, enabling the creation of various furniture items such as cabinets and fixtures. The surge in demand for RTA furniture has become prominent in the European market, and key players like IKEA, a Swedish furniture company, have played a pivotal role in shaping consumer preferences for décor paper in the region.

The affordability of RTA furniture that incorporates décor paper elements is a key driver of its widespread adoption. Compared to purchasing fully assembled furniture, RTA options are cost-effective and often provide customization possibilities. This affordability factor, coupled with the convenience of self-assembly, has contributed to the growing consumer interest in RTA furniture, thereby fueling the demand for décor paper in the European market.

As the European furniture landscape continues to embrace the RTA trend, décor paper remains a crucial component in enhancing the aesthetic appeal and finish of these assemble-it-yourself furniture pieces. This market dynamic underscores the importance of décor paper in catering to the evolving preferences and purchasing behavior of consumers in the European furniture sector.

Key Takeaways from Europe Décor Paper Market Study:

  • The Europe décor paper market witnessed a sluggish CAGR of 2.1% during the historical period.
  • Germany’s décor paper market is projected to accelerate at a CAGR of 4.7% during the forecast period.
  • The low-pressure laminates (LPL) segment by application is estimated to showcase a CAGR of 3.8% from 2023 to 2032.
  • Based on end use, the furniture and cabinets segment is projected to create an incremental opportunity of US$ 284.0 million during the forecast period.
  • Russia’s décor paper market is predicted to account for a market share of 16.8% in 2023.

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Latest Developments

In March 2022, Prestige Prints unveiled plans for an advanced manufacturing facility set to be established in France, featuring a state-of-the-art 6-color printing press. This strategic investment is anticipated to yield an annual production capacity of 5,000 tons of premium printed papers, reinforcing Prestige Prints’ commitment to meeting growing market demands.

In September 2022, WoodCraftWare inaugurated a cutting-edge distribution hub in the key location of Ghent, Belgium. This facility is strategically positioned to efficiently serve the increasing demand in the surrounding region, ensuring a cost-effective approach that results in expedited delivery times for customers.

Major Key Players are:

  • Ahlstrom-Munksjö Oyj
  • Neodécortech S.p.A.
  • Schoeller Technocell GmbH & Co. KG
  • Koehler Paper
  • Malta-Décor Sp. z.o.o.
  • Surteco Group SE
  • KÄMMERER Spezialpapiere GmbH
  • Schatt Décor AG
  • Kastamonu Entegre
  • BMK-Lamigraf
  • Others.

Market Segmentations-

By Product Type:

  • Print Base Paper
  • Absorbent Kraft Paper
  • Others (Barrier, Overlay)

By Basis Weight:

  • Below 65 g/m2
  • 65 to 80 g/m2
  • 81 to 120 g/m2
  • 120 Above g/m2

By Application:

  • Low-Pressure Laminates
  • High-Pressure Laminates
  • Edge Banding

By End Use:

  • Furniture & Cabinets
  • Flooring
  • Paneling
  • Store Fixtures

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