Direct to Garment (DTG) printing is a digital printing method used to print designs, graphics, or images directly onto fabric. This innovative printing technique allows for high-quality, full-color prints with intricate details, making it popular for custom apparel, promotional products, and textile decoration.
With a notable compound annual growth rate (CAGR) of 8.3% expected between 2022 and 2032, the global direct-to-garment printing market is set to witness remarkable expansion, surging from a valuation of US$ 822.1 million in 2022 to an impressive US$ 1,820.1 million.
Direct-to-garment (DTG) printing is witnessing a surge in demand due to its unique ability to print on garments that present challenges for other printing techniques. It offers the added advantage of being able to swiftly reproduce intricate images, regardless of their complexity. However, the anticipated growth of the direct to garment printing market may face a decelerated pace due to a shortage of skilled and qualified operators.
The growing prominence of digital printing within the apparel industry is poised to become a pivotal driver behind the expansion of the direct-to-garment printing market. Additionally, the contemporary consumer preference for vibrant and unconventional clothing choices is expected to provide significant impetus to the direct-to-garment printing industry, propelling it to new heights.
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Growth Factors
The growing global enthusiasm for stylish and vibrant apparel is expected to drive an increasing demand for direct-to-garment printing. Furthermore, the integration of these machines offers an opportunity for heightened automation, rendering the necessity for human resources in traditional screen printing facilities obsolete.
Textile screen printing enterprises across the globe continually seek avenues to bolster their profitability by reducing expenses and elevating print quality. In this context, the direct to garment approach stands out by substantially lowering operational costs through reduced resource utilization while delivering remarkable quality and precision in print outcomes. This transformation is propelling the rapid growth of the direct to garment printing market.
Regional Analysis: How will the Europe Direct to Garment Printing Machines Market Grow?
Europe currently holds the largest share of the direct to garment printing market with a notable revenue of 49%. This is attributed to the increasing demand for specialized direct to garment printing that offers a wide range of fashion patterns and colour schemes.
Owing to the growing need for screen printing in Italy’s fashion industry, the country is the dominant direct to garment printing market in the region. Moreover, the need for faster turnaround times, more variable data printing with high quality, shorter runs, and the economic recovery are few of several factors that are likely to surge the sales of direct to garment printing, in this region.
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Key Market Players:
- Mimaki Engineering Co. Ltd.
- ROQ International
- Sawgrass Technologies Inc.
- Seiko Epson Corporation
- The M&R Companies
- Durst Group
- Aeoon Technologies GMBH
- ColDesi Inc.
- Scalable Press
- Print Aura
- Contract DTG
- MKK Textile Co. Ltd.
- HGS Machines Pvt. Ltd.
Key Segments Profiled in the Direct to Garment Printing Market Survey
By Printer Type:
- Industrial DTG Inkjet Printers
- Desktop DTG Inkjet Printers
By Ink:
- Reactive
- Acid
- Disperse
- Pigment
By Substrate:
- Cotton
- Silk
- Rayon
- Linen
- Polyester
- Polyamide
By End User:
- Clothing & Apparels
- Household
- Technical Textiles
By Region:
- North America
- Latin America
- Asia Pacific
- MEA
- Europe
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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