Hawaii Tourism Market Aims for US$ 28,485.0 Million at a 5% CAGR by 2033 | FMI

Hawaii consists of six major islands which are significantly dependent on airlines. Due to this reason, there exists a high degree of competition among the individual island markets. This led to an increasing average fare so far.

According to the historical analysis, it was estimated that Hawaii’s tourism market witnessed 6.8 Million visitors in the year 2021. Most of the outbound visitors traveled via air or cruise making them a popular mode of transportation. Ever since the past years, the industry is experiencing an upward trend. Tourism increased at a prolific CAGR since 2009 compared to the revenue of passengers flown.

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The overseas airline spending and capacity, out-of-state cruise spending and capacity, etc., affect the direct suppliers, thereby affecting the tourism market. With a push of tourist boards, rapid initiatives taken by the government, and variations in industrial tour type the market is expected to grow beyond limits and become one of the integral tourist attractions in the world.

During the flu season, Hawaii’s tourism got severely affected. Hawaii’s cruise industry continued to be impacted during those times. According to the reports, there were no cruise ship activities in 2021.

During the current period, the tourism market witnessed an overall reduction in the number of visitors which further led to big changes. Furthermore, it is estimated that the industry will witness the historical arrival of visitors and spending in nominal terms. As per the analysis, the recovery rate in the later periods i.e., 2023-onwards is expected to accelerate at a much faster pace.

Key Takeaways

• Hawaii experiences all types of climates depending on factors such as altitude, surroundings, etc. The lively, tropical weather attracts a huge number of tourists year around. Moreover, when it gets cold during the winter season, this place becomes an increasingly popular attraction.
• Attributing to the recent climate crisis is leading to extreme weather events. Due to the fast melting of ice caps and severe heat conditions, Hawaii is constantly witnessing frequent storms and comparatively higher temperatures which is indeed possessing a threat to the tourism industry.

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• With the rapid advancements in technology, more and more infrastructural facilities are being developed in Hawaii. The excellent infrastructure plays a key role in the tourism industry as Hawaii provides good quality accommodation, and ease of connectivity to the visitors, thereby making it a popular attraction.
• The government has a significant contribution to the prosperity of Hawaii’s tourism market by launching projects and policies to create a feasible wastewater system and developing more bridges to improve connectivity. These factors act as a major driver for tourism.
• Over the few years, Hawaii has significantly evolved to become a diverse and fascinating place with prominent cultures across the world. Tourism is the highest contributor to the local economy of this place. Just like the rest of the world, the global lockdowns took a toll on this tourist destination as well, thus affecting the livelihood of a major section of the population.
• The industry witnessed severely limited tourism from late march 2020 to mid-October 2020. Despite this, in the current scenario, the industry is growing remarkably and is expecting a greater number of international arrivals by the end of 2030.

Competitive Landscape

Numerous other travel agencies across the globe are utilizing extensive marketing techniques in order to attract tourists. The middle-aged groups often prefer no package travel in order to reduce the expenditure incurred without compromising the quality of travel facilities.

Additionally, the Hawaiian tourism authority also provides relevant information including accommodation, cruise, airlines, and attractions. Thereby, aiding the successful tour and ease in planning. With the increased use of social media platforms among all age groups, these agencies also target tourists through aggressive marketing and campaigns on these platforms.

Hawaii Tourism Market by Category

By Direct Suppliers:

• Airlines
• Hotel Companies
• Car Rental
• Train
• Tour Operators
• Government Bodies

By Indirect Suppliers:

• OTA (Online Travel Agency)
• Traditional Travel Agencies
• TMC’s( Travel Management Companies)
• Corporate Buyers
• Aggregators

By Number of Bookings:

• Age
  • Under 15
  • 16-25
  • 26-35
  • 36-45
  • 46-55
  • Over 55

By Activity Type:

• Cultural & Heritage
• Medical
• Eco/sustainable
• Sports
• Wellness
• Other

By Demographic:

• Male
• Female
• Kid

By Tourism Type:

• Domestic
• International

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Tour Type:

• Individual Travel
• Professional Groups
• Group travels

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