United States Label Industry are on a promising trajectory, with a projected value of US$ 15.7 billion in 2023, and an anticipated increase to US$ 21.9 billion by 2033. This growth translates to a steady compound annual growth rate (CAGR) of 3.4% over the 10-year forecast period from 2023 to 2033.
At the close of 2022, the industry was assessed at US$ 15 billion, setting the stage for robust year-on-year growth of 4.3% in 2023. Notably, labels utilized in food packaging emerged as a dominant player, commanding over a quarter of the market share based on end-use applications in 2022.
Manufacturers are increasingly embracing the incorporation of QR codes and RFIDs in their product labels as a means to safeguard the integrity and quality of their offerings throughout the supply chain, right up to the point of delivery to end users. This forward-looking adoption of digital tracking and authentication technologies is set to revolutionize the way products are handled and perceived in the market.
The integration of RFIDs and QR codes represents a significant advancement in product tracking and anti-counterfeiting measures for manufacturers, distributors, and end users. These digital technologies are poised to play a pivotal role in not only monitoring product movements but also in enhancing user experiences and gauging product satisfaction and adoption.
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Latest Market Trends
Proliferation of Digital Printing: Within the label industry, digital printing remains a prevalent choice. This technology offers advantages such as shorter printing times, extensive customization options, and cost-effective setup when compared to conventional printing techniques.
Sustainability and Eco-Friendly Labels: The rising demand for sustainable and environmentally conscious label materials is a notable trend. Consumers are actively seeking product labels crafted from renewable or recycled materials, aligning with their eco-friendly values.
Integration of Smart Labels and QR Codes: The integration of cutting-edge technologies like NFC and QR codes into labels is on the upswing. Smart labels are designed to empower consumers, enabling them to access vital product information or engage with brands online, ushering in an era of enhanced interactivity and information accessibility.
Printing Tech Drives Label Demand
A range of label printing techniques is prevalent, including flexographic, offset, digital, gravure, and letterpress printing. Each method boasts its own unique advantages concerning print quality, production speed, and cost efficiency.
The label business in the United States is poised for steady growth, with an anticipated compound annual growth rate (CAGR) of 3.4% forecasted through 2033. Labels have become increasingly significant, with selection criteria spanning attributes like durability, visual appeal, and suitability for specific applications.
The landscape of label sales has been substantially influenced by advancements in printing technology. Innovations such as smart labels incorporating RFID, NFC, and QR codes, along with digital printing, have left a lasting impact. These technologies facilitate personalization, enhance traceability, and offer interactive features, ushering in a new era of label versatility. Furthermore, the surging environmental consciousness has spurred the demand for sustainable labeling solutions, reflecting the evolving priorities of both businesses and consumers.
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Key Leading Players
- CCL Industries
- Multi-Color Corporation
- Avery Dennison
- 3M Company
- Fuji Seal International, Inc.
- Huhtamaki Oyj
- Amcor Plc.
- Klöckner Pentaplast Europe GmbH & Co. KG
- Honeywell International Inc
- Mondi Plc
- Lintec Corporation
- UPM Raflatac
- BRADY Corporation
- Sato Holding Corporation
- Weber Packaging Solutions Inc.
- Derksen & Sons Company
US Label Industry Outlook by Category
By Material:
- Plastic
- Polyethylene (PE)
- Polypropylene (PP)
- Polyethylene Terephthalate (PET)
- Others (PA, EVOH)
- Paper
- Kraft Paper
- Recycled Paper
- Aluminum
By Product:
- Pressure Sensitive Label
- Shrink Label
- Stretch Label
- Wet Glue Label
- Others (In-mold, Pre-gummed)
By Label Category:
- Warning/Security Label
- Equipment Asset Label
- Weatherproof Label
- Branding Label
By Ink Type:
- Solvent-based
- Water-based
- UV-based
- Others (Bio-based, Oil-based)
By Printing Technology:
- Flexographic
- Digital
- Gravure
- Offset
- Letterpress
By End Use:
- Food
- Bakery and Confectionery
- Dairy
- Baby Food
- Chilled/Frozen Food
- Others (Snacks, Pet Food)
- Beverages
- Alcoholic Beverages
- Non-alcoholic Beverages
- Healthcare
- Medical Devices
- Medical Supplies
- Pharma and Biological
- Cosmetics and Personal Care
- Homecare and Toiletries
- Chemicals
- Automobile
- Other Industrial
By Sub-region:
- Northeast
- Southwest
- West
- Southeast
- Midwest
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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