The lead management market is projected to achieve a market value of approximately US$ 12,342 million by the year 2032, with a Compound Annual Growth Rate (CAGR) of 17%. In the year 2022, it is anticipated to reach a market value of US$ 2,558.2 million.
The popularity of social interactions, cloud-based business solutions, widespread adoption of the software by financial institutions, and the advantages of collaborative approaches are driving the market for lead management. From 2016-2021, the market displayed a growth rate of 15.2%.
Lead management, also known as lead generation, is the practice of generating and qualifying new potential business prospects, both from a business-to-business perspective and from a direct-to-consumer perspective. The management of leads is usually accomplished through marketing campaigns and programs.
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A lead management team is responsible for maintaining a business relationship between the advertising it sends to consumers and the activity that occurs as a result of those ads. In order to build a closed-loop sales and marketing process, lead management integrates CRM business processes and technology in order to develop higher-value sales and marketing opportunities.
In order to enhance the profitability of a business, lead management entails acquiring new clients, maintaining brand identity in the market, and selling to current clients. Managing leads is a complex process that entails handling a variety of different kinds of leads, including aged leads, web leads, event and purchased leads, and trigger leads.
As part of lead management, companies may offer services such as lead nurturing, lead scoring, campaign management, or e-mail marketing. Nowadays, lead management processes are becoming increasingly technology-centric and rely more on automation systems to replace manual ones. As a result, the lead management market is expected to grow significantly over the forecast period.
As new industries or businesses are being established around the world, and large global companies are being acquired, the demand for lead management is expected to grow rapidly in the near future. Additionally, the demand for lead management is anticipated to increase with the increased adoption of lead management by small and medium-sized businesses (SMBs) in the market.
Marketing and sales teams are increasingly collaborating, which drives the demand for lead management in the market. Furthermore, incorporating conversational artificial intelligence into lead management software enhances the ability of marketers to automate lead nurturing and lead enrichment activities. Further, it reduces sales costs, makes it easier for businesses to reach more people, as well as helps sales teams focus their efforts on the best leads to generate sales in the market. In the near future, Chabot will become an integral part of customer interaction, driving the growth of the lead management software sector in the market.
One of the keys to success for many businesses over the long term is the implementation of an effective and efficient sales pipeline. Modern tools offer powerful lead management solutions to help sales managers make the most of their existing prospects and new leads. Lead management tools that automate the process of monitoring prospect behavior can help companies increase revenue by engaging in timely, individual interactions with prospects. By removing duplicates and merging customer data from disparate sources, automation enhances the quality of customer data.
Lead management markets are having difficulty convincing channel partners of fair lead distribution systems. The process of following up with leads is difficult because it’s challenging to get their attention, and thus losing out on potential sales opportunities in the market. Reporting problems, such as multi-line partners selling their products at a lower rate than their competitors, will hinder the growth of the market.
Additionally, channel managers need to be convinced to avoid manually revising leads before they are allotted, which is yet another factor that will hinder the market from expanding. It is expected that the global lead management market will be restrained by strategies that include complex combinations of direct sales offices and resellers in the market.
However, leading management software can be very expensive to implement, which may lead to a decline in market growth. Using an outdated lead management system or a manual system can lead to losing sales opportunities as the number of leads grows. The most common cause is the failure to complete tasks or the failure to address them properly for a period of time. These factors are all set to hinder the growth of the market in the coming years.
Leading Key Players:
- Salesforce
- Oracle
- SAP
- IBM
- Microsoft
- Siebel CRM Systems, Inc.
- MarketNet
- Vovici-Verint
- Pipedrive
- Inside Sales Box
- Drishti
- Sales Optimize
- ProsperWorks
- Zoho
- Nutshell
- Marketo
- Hubspot
- DemandGen International, Inc.
- VanillaSoft
- NAVIS
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Lead Management Market Segmentation:
By Technology:
- Batch Imports-based
- Electronic Data Transfer-based
- Quick Apply Web Forms-based
By Service:
- Major Accounts
- Round Robin
- Geographical
- Historical Match
- Proximity/Radius
By Deployment:
- Cloud-Based
- Web-Based
By End User:
- Healthcare
- Financial Services Sector
- Professional Services Sector
- Sports & Entertainment
- Non-Profit Organizations
- Education Sector
- Hospitality, Travel & Tourism
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa