The sourdough market has witnessed significant expansion due to several factors. Firstly, there has been a growing consumer preference for natural and artisanal food products, with sourdough bread being considered a healthier and more flavorful alternative to conventional bread. Sourdough is often perceived as easier to digest and lower in gluten content compared to other bread types, making it appealing to individuals with gluten sensitivities.
The market value is projected to increase from US$ 213.8 Million in 2022 to US$ 365.2 Million by 2032. During the projected period, the Sourdough market is expected to grow at a CAGR of 6.3 %.
Sourdough bread has gained popularity in recent years, leading to the growth of the sourdough market. Sourdough bread is made using a natural fermentation process that involves a combination of flour and water, which forms a starter culture containing wild yeast and lactobacilli bacteria. This fermentation process gives sourdough its distinct tangy flavor and unique texture.
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Western Europe continues to be the largest market for sourdough, accounting for nearly 38% share of total revenues in 2022. The adoption of sourdough in Western Europe food manufacturing units continues to remain strong.
Future Market Insights estimates the Western Europe sourdough market to increase at a CAGR of 7.1% through 2032. In terms of revenues, the market is projected to grow 2X from its 2022 market valuation of US$ 1.21 Bn. In terms of volume, over 552 thousand tonnes of sourdough was sold in 2022; FMI estimates it to reach over 975 thousand tonnes in 2032.
Opportunities in the Global Sourdough Market
- Increasing demand for clean-label products has presented a lucrative opportunity for businesses
- The use of sourdough is also gaining traction owing to its application in the preparation of foods that require fermentation
Key Supply-side and Demand-side Drivers
- According to Future Market Insights’ report, demand for sourdough is increasing on account of its beneficial functional properties. Its property of enhancing flavour and texture is a key factor for its applications in the F&B sector, especially bakery sector
- Increase in the number of artisan bakeries is positively influencing the demand for sourdough. Particularly high demand for type 1 sourdough – made using only wild yeasts – is being witnessed in artisan bakeries
- Availability of sourdough products on e-commerce stores is also contributing to increasing sales
- Growing demand for sourdough from the fast food and bakery sector is creating sizeable growth opportunities for manufacturers
High cost of sourdough products is a major impediment to their widespread adoption in developing countries.
Key Trends Expected to Shape the Global Sourdough Market
- Dehydrated sourdough (Type III) is gaining traction in the bakery industry. Freeze-drying remains the preferred dehydration technique for manufacturers.
- Manufacturers are using devitalised sourdough for enhancing the aroma of products. Devitalised sourdough does not contain live organisms, enhancing its use as an aromatic agent
- Consumer demand for healthy food products has resulted into the launch of chocolate sourdough loaves. Further, Future Market Insights identified increasing use of type I sourdough.
Sourdough Market Forecast and Analysis by Starter Culture
Type III starter culture currently accounts for nearly half of the revenue share of the global sourdough market. Over 773 thousand tonnes of sourdough was sold in 2016; by the end of the forecast period, Future Market Insights estimates global volumes to surpass 1.3 million tonnes.
Key companies profiled by Future Market Insights in its report include Puratos NV, Ernst Böcker GmbH & Co. KG, IREKS GmbH, Kampffmeyer Mühlen GmbH, Philibert Saveurs, Lesaffre, Dilbeek, Minden, Kulmbach, Hamburg, Pont-de-Veyle, and Marcq-en-Barœul.
Future Market Insights maintains a positive outlook on the global sourdough market, projecting it to grow by 6.8% CAGR through 2026 in terms of value. In terms of volume, demand is projected to grow at 5.5% CAGR.
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Key segments covered in the global sourdough market report
By Application
- Bread
- Pizza
- Buns
- Cakes
- Cookies
- Waffles and Pancakes
- Others
By Region
- North America
- Western Europe
- APEJ
- Latin America
- Eastern Europe
- Middle East and Africa
- Japan
By Starter Culture
- Type I
- Type II
- Type III
Author
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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