The Kids’ Food and Beverages Market is a dynamic industry that satisfies kids’ dietary needs and preferences. Businesses are emphasizing health and nutrition by providing new and appealing things, like drinks, snacks, and ready-to-eat meals, in an effort to meet the demands of both parents and children.
The market for children’s food and drink is expected to reach US$ 138.8 billion in 2023, growing at a compound annual growth rate (CAGR) of 6.2% between 2023 and 2033. A global study on the food and beverage industry for children predicts that by 2033, the market would be valued at US$ 253.3 billion.
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Growing family incomes around the globe play a significant role in the growth of the global market for foods and drinks marketed towards children. The company’s expansion has also been facilitated by compelling advertising that uses digital media to influence consumers from different cultural backgrounds and focuses on certain age groups. Due to how much advertising contributes to the success of kids’ products, many players have made it their major marketing approach. Due of deceptive marketing goals, governments all over the world are passing regulations that restrict the promotion and advertising of children’s food. Alarmingly, both high-income and low-income nations are currently seeing an increase in the percentage of children under the age of five who are overweight. Therefore, future market restrictions are predicted.
Certain European Union nations have outlawed the promotion of HFFS products to viewers in specified age categories in order to reduce the market potential for regional enterprises. Due to the problems caused by childhood obesity and its general rise, parents now choose foods with lower sugar content. Producers of kid’s beverages have recently released new products with less sugar, more protein, and more fresh fruits and vegetables.
Key Takeaways
- As per the FMI market predictions, the overall demand for this category of products in the United States is estimated to be US$ 63.6 billion by 2033.
- Sales of kids’ food and beverages are anticipated to register a CAGR of 9.3% in China, as compared to any other country.
- Positive market influences include the expansion of e-commerce platforms in emerging economies and the growing popularity of packaged food items around the world.
Competitive Landscape
Atkins Nutritionals Inc., Britvic Plc, Brothers International Food Corp., Campbell Soup Company, Conagra Brands Inc., Elevation Brands LLC, General Mills Inc., GlaxoSmithKline Consumer Healthcare Ltd., GlaxoSmithKline Plc, Kellogg Company, Lifeway Foods Inc., McKee Foods Corporation, Mondelez International, Nestlé S.A., PepsiCo Inc, The Kraft Heinz Company, Tipco Foods Public Company Limited, Want Want China Holdings Ltd. Among others are some of the significant players in the global kids’ food and beverages industry
Recent Developments
- Danone launched the Dairy & Plants Blend formula in July 2022, in response to requests from parents for feeding options that are appropriate for vegetarian diets and plant-based diets, while also addressing the specific nutrient needs of their children. According to the Gerber Company, the plant-based, carbon-neutral baby food line Plant-tastic had its market launch in April 2022. It is sponsored by Nestlé and sells a range of organic pouches, snacks, and complete meals made from nutrient-rich, plant-based sources.
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Given Below are the Kids’ Food and Beverages Market Segments
By Product Type:
- Frozen Foods
- Dairy Products
- Beverages
- Cereals
- Meals
- Self-stable Produce
- Snacks (Salty & Sweet)
- Fortified Foods
- Others
By Age Group:
- 2 to 3 years
- 4 to 8 years
- 9 to 13 years
- 14 to 18 years
- Others
By Category:
- Organic
- Conventional
- Others
By Distribution Channel:
- Drugstores or Pharmacies
- Supermarkets or Hypermarkets
- Convenience or Retail Stores
- Online Distribution Channel
- Other Distribution Channels
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia and the Pacific
- The Middle East and Africa (MEA)
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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