Global sales of postnatal health supplements market are projected to grow at a 7.2% annual pace and reach $2.79 billion by 2023 as a result of major rivals introducing new medicines and increasing awareness of postpartum depression. Mothers are looking for these supplements for health protection in the middle of a growing pharmaceutical sector, which is fueling the market’s rapid growth.
The global postnatal health supplements market is expected to reach US$ 1.2 billion in 2022 and is projected to grow to $2.79 billion by 2023, with a 7.2% CAGR from 2023 to 2033. This growth is driven by increasing awareness of postnatal depression and the introduction of new products by leading competitors. Expecting and new mothers are increasingly turning to maternity health supplements to protect themselves and their unborn children from health risks. The pharmaceutical sector, in general, has shown rapid growth over the past two decades, with global sales reaching $1.25 trillion in 2019.
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The global postnatal health supplements market is anticipated to reach US$ 1.2 billion worldwide in 2022. The increased prevalence of postnatal depression along with the introduction of new products by the leading competitors are two key factors predicted to fuel the market’s growth during the forecast timeframe. By 2023, it is anticipated to have made US$ 2.79 billion, with a CAGR of 7.2% from 2023 to 2033.
More people are becoming aware of the dangers and illnesses that poor dietary habits can expose new mothers and expectant mothers to. As more women pick maternity health supplements to protect both themselves and their unborn children from challenges and illnesses, the market for these products is expanding. The 1.25 trillion dollars in reported global sales for the year 2019 show the pharmaceutical industry’s rapid growth over the past 20 years.
Major market participants are expanding their marketing budgets for postpartum health supplements. Pills for postpartum wellness are currently selling significantly better. Several governments are also highlighting the need of postnatal health education among their citizens. Globally, the need for postnatal health supplements has increased as a result of all of these issues.
Key Takeaways from this Market:
- Sales of postnatal health supplements increased at a 5.6% CAGR from 2018 to 2022.
- In 2022, the market for postnatal health supplements will be 38.2% made up of protein and amino acid supplements.
- In 2022, the capsule sector had a maximum market share of 41.5%.
- The market for postnatal health supplements in North America is anticipated to increase considerably in value during the projected period, with a market share of 34.2% in 2022. In terms of distribution channels, the pharmacy store-based retail segment held 76.5% of the market share in 2022.
- Germany will continue to be one of the most lucrative markets for postnatal health supplements in Europe in 2022, with a market share of 20.3%.
“Both governmental and private organizations throughout the world have launched a number of projects to address postnatal depression. This is predicted to raise women’s awareness, which would have a favorable effect on the market’s growth throughout the course of the forecast year,” – remarks an analyst at FMI.
Competitive Landscape:
Businesses are concentrating on promotional as well as advertising techniques to raise awareness among women and to build a solid customer base for their business. Church & Dwight Co. Inc., a significant maker of postnatal health supplements, provides its clients with high-value services in addition to the sale of postnatal health supplements. To increase their product portfolios, well-known businesses are putting more emphasis on new product development.
Prominent players in this market are:
- Church & Dwight Co. Inc.
- The Honest Company Inc.
- DuPont De Nemours Inc.
- New Chapter Inc.
- Nordic Naturals Inc.
- Pharmavite LLC
- Actif USA
- Eu Natural
- Naturelo Premium Supplements LLC
- Theralogix – Nutritional Science
- Pure Essence Labs
- Fairhaven Health – Milkies
- Pink Stork
- Vitabiotics Ltd.
- Others
Some key developments by leading companies in this market are:
- A brand-new, cutting-edge collection of prenatal and postnatal multivitamins as well as supplements designed specifically for the transition to parenthood was introduced by Mommy’s Bliss in 2020.
- The Mommy’s Bliss New Mom Line debuted with four essential items. Mommy’s Bliss Prenatal Regularity Support Gummies, Mommy’s Bliss Prenatal Omega + DHA Gummies, Mommy’s Bliss Prenatal Multivitamin + Iron, Mommy’s Bliss Prenatal Multivitamin + Probiotics, along with Mommy’s Bliss Prenatal Multivitamin + Iron are among the first products offered.
More Valuable Insights Available:
Future Market Insights offers an unbiased analysis of the global postnatal health supplements market, providing historical data for 2018 to 2022 and forecast statistics from 2023 to 2033.
To understand opportunities in the postnatal health supplements market, the market is segmented on the basis of postnatal health supplements by ingredient (vitamins & minerals supplements, herbal supplements, prebiotic supplements, probiotic supplements), form (soft gels/pills), application (general well-being and lactation support, weight management) and across five major regions (North America, Latin America, Europe, Asia Pacific, and Middle East & Africa).
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Key Segments Profiled in this Market:
By Ingredient:
- Vitamins & Minerals Supplements
- Herbal Supplements
- Ayurvedic Extracts
- Algal Extracts
- Phyto-Chemicals
- Protein and Amino Acid Supplements
- Prebiotic Supplements
- Probiotic Supplements
By Form:
- Soft Gels
- Confectionery Products
- Pharmaceutical Products
- Tablet
- Capsule
- Liquid
By Distribution Channel:
- Store-Based Retailing
- Hypermarkets/Supermarkets
- Convenience Stores
- Drug Stores and Pharmacies
- Health & Wellness Stores
- Other Retailers
- Online Retailing
By Application:
- General Well-being and Lactation Support
- Weight Management
- Immune & Digestive Health
- Bone and Joint Health
- Heart Health
- Eye Health
- Others
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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