In 2023, the air freshener market is projected to be valued at US$ 15.47 billion. The market was valued at US$ 13.63 billion in 2022. Between 2023 and 2033, the market is expected to expand at a robust CAGR of 6.40%. By 2033, the air freshener market is projected to be valued at US$ 28.72 billion.
The consumers are getting educated on the effects of synthetic chemicals use in transforming products and how it could affect her health and the environment. This, in the recent past has led to a huge increase in demand of natural and organic product even as it involves also an air freshener. This aroma fresheners are constituted of natural elements like essential oils and plant extracts. They are far better alternatives to chemical scents like the parabens, aluminum and so forth.
Several factors are driving this growth:
Rising living standards and disposable income: As people have more money to spend, they’re increasingly investing in products that enhance their living environment, including air fresheners.
Urbanization: Densely populated cities often face challenges with air quality, leading to a greater demand for odor control solutions like air fresheners.
Innovation: Manufacturers are constantly introducing new air freshener technologies and fragrances, catering to diverse preferences and needs. This includes:
- Natural and organic options: Consumers are becoming more health-conscious and seeking alternatives to traditional air fresheners with potentially harmful chemicals.
- Smart air fresheners: These devices connect to Wi-Fi or Bluetooth, allowing for customized scent control and scheduling.
- Electric diffusers and essential oils: These offer a healthier and more sustainable alternative to aerosol sprays.
Growing demand from commercial users: Offices, hotels, and other businesses are increasingly using air fresheners to create a pleasant and welcoming atmosphere for customers and employees.
Regional variations: The Asia Pacific region is expected to witness the fastest growth due to its expanding middle class and rising disposable income. However, Europe and North America remain significant markets with established consumer preferences.
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Key companies in the Air Freshener Market
- Procter & Gamble
- SC Johnson
- Reckitt Benckiser
- Henkel
- Church & Dwight
- California Scents
- ST Corporation
- Scott’s Liquid Gold, Inc.
- Amway
- Kobayashi
- Liby
- Houdy
- Farcent
- Jiali
- Ludao
- Mengjiaolan
Key Segment
By Product Type:
- Spray/Aerosols
- Electric Air Fresheners
- Gels
- Candles
- Others (Oils, Plug-ins, etc.)
By Application Type:
- Residential
- Commercial
- Cars
- Others
By Sales Channel:
- Hypermarkets/Supermarkets
- Independent Stores
- Specialty Stores
- Departmental Stores
- Online Retailers
- Other Sales Channel
By Fragrance Type (% of demand):
- Flowers
- Fruits
- Wood Chips
- Others
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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