In the next decade, from 2023 to 2033, the market for aluminum-free deodorant is projected to experience substantial growth, with an expected increase of 9.5%. By 2033, the global aluminum-free deodorant market is forecasted to reach a value of US$ 4,228.3 million. As of 2023, the market is currently valued at US$ 1,730.4 million.
But chemical substances such as the aluminum chlorohydrate or aluminium zirconium compounds found in nearly all antiperspirants, are two of the fundamental causes of long-term diseases like breast cancer and Alzheimer’s. With health-conscious people on the rise around the world, an increasing number of aluminum free deodorants are being used.
In the beauty products and cosmetics industry, we are gradually seeing a turnabout in personal care trends. Recently, the aluminum-free deodorant brands have seized this opportunity. and attempt to produce organic, chemical-free beauty products free of any chemicals or remain completely untreated.
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Aluminium-free deodorants are gaining popularity in the general population. Adult women form the leading consumer group in the market, as they are more concerned about the beauty products they use. The market is still in the nascent stages for men, but it is gradually growing. Vegan individuals who prefer products manufactured without animal cruelty contribute substantially to the aluminum-free deodorant market.
Despite the presence of alternative products like deodorant sticks and luxury perfumes, the aluminium-free deodorant market is set to thrive in the upcoming decade. Roll-on deodorant is the most popular choice among users because of its portability, ease of application, and compact packaging. Users also prefer aluminum-free deodorants in plastic spray bottles as they are more convenient and provide a pleasant, sensational feeling.
”There is a great opportunity for start-ups to develop new fragrances in the deodorant market. There is also an emerging trend of refillable deodorant bottles, which brands can leverage to gain more momentum in the market”, opines an FMI analyst.
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Key Takeaways from the Aluminium-free Deodorant Market Report:
- The United States is the leading market of aluminium-free deodorants, with a total market share of 32.4%.
- Region-wise, North America dominates the market, capturing a total revenue share of 36.4%.
- Aluminium-free deodorant roll-ons dominate the market with a global revenue share of 29.5%.
- Plastic spray bottles are the most preferred ones, despite the trend toward eco-friendly packaging, with a market share of 29.5%.
- The Asia Pacific also contributes significantly to the global market, with a share of 13.6%.
Key Companies profiled
- Unilever PLC
- Avon
- Beiersdorf
- Procter & Gamble Co.
- Henkel
- P&G
- Adidas
- Weleda
- L’oreal
- Shiseido
- Estee Lauder Companies Inc.
- Cavin Care
- Christian Dior
- Vini Group
- Church & Dwight
- Others on additional request
Competitive Landscape
The global market for aluminum-free deodorant is undergoing substantial expansion, attributed to heightened investments in research and development aimed at providing effective solutions for sensitive skin.
Payers are actively making efforts to offer busy individuals all-day protection deodorants, with a wide range of options in fragrance. Moreover, visionaries are looking for plant-based ingredients that can neutralize odor-causing bacteria.
Recent Developments in the Aluminum-free Deodorant Market
- Sol de Janeiro, a globally renowned cosmetic brand, has recently introduced the Rio Deo aluminum-free deodorant with fruity and floral fragrances. This eco-conscious bottle is designed to address environmental concerns and offers unlimited refills.
- Dove, a world-renowned cosmetics brand, has introduced a sustainable metal deodorant bottle with a lifetime refill service. This initiative by Dove is considered a watershed moment in how consumers approach the deodorant market.
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Market by Category
By Product Type:
- Roll-On
- Powder
- Wipes
- Spray
- Cream
- Gel
By End User:
- Men
- Women
- Unisex
By Packaging Type:
- Plastic Spray Bottles
- Pump Bottles
- Metal Spray Bottles
- Roll on sticks
By Sales Channel:
- Dedicated Stores
- Dedicated E-commerce
- Specialty Retailers
- Multi-brand Stores
- Online Retailers
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East and Africa (MEA)
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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