In 2022, the global baby strollers and prams market valued at US$ 4.68 billion is expected to soar to US$ 8.31 billion by 2032, reflecting a CAGR of 5.9%. The market was valued at US$ 4.42 billion in 2021. This increase in market value can be attributed to the rising demand from customers for multi-functional strollers.
The market is anticipated to benefit from the growing adoption of prams for safe baby travel and the rising travel trends among an expanding population during the forecast period. Market players are concentrating on manufacturing innovative products to meet consumer demands.
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More parents are worried about keeping their babies safe and clean. This is making the worldwide business of baby care grow a lot in terms of how much people spend on it. Because of this, all over the world people now want more baby care stuff like diapers for little kids. This includes things to wash them and products such as pushchairs or prams made just for babies too. People have been buying baby strollers and prams, which are very important for taking care of babies, a lot.
Parents want more baby strollers and prams, so makers are thinking to make new products that fit the different wants of their customers. diapers, baby
Factors Hampering Baby Strollers and Prams Market
- Affordability Issues in Developing Nations: The inability to afford baby strollers and prams in developing or underdeveloped nations is anticipated to hinder market growth.
- Potential Boost from Online Retailing: The emergence of online retailing platforms is expected to provide a significant boost to the industry by offering more accessible purchasing options to consumers.
- Rising Purchasing Power: The increasing purchasing power of consumers, particularly in emerging economies, is likely to further support market growth by offsetting affordability challenges.
- Forecasted Market Expansion: Despite affordability issues, the market is expected to grow in size during the forecast period, fueled by the combined effect of online retailing and rising consumer purchasing power.
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Thus owing to above mentioned factors triggers the overall demand for global baby strollers and prams market.
Baby strollers and prams are one such products that facilitates such convenience and catering to the requirements of concerned parents. Moreover, there are government bodies that have taking steps with regards to babies’ safety. Regulatory bodies such as ASTM, CEN, and ACCC have enforced standards & regulations to ensure that baby strollers and prams protect babies from the known safety hazards that have caused accidents in the past.
Global Baby strollers and prams Market: Key Players
- Dorel Industries Inc.
- Pigeon Corporation
- Newell Brands Inc.
- Summer Infant Inc.
- Beingmate Group Co. Ltd.
- Artsana S.p.A.
- Kolcraft Enterprises Inc.
- Thule Group AB
- Bugaboo International B.V.
- Phil & Ted Most Excellent Buggy Co. Ltd
- Peg Perego S.p.A
- Baby Trend Inc.
- iCandy World Ltd
- Mamas and Papas Ltd
- Me n Moms Pvt. Ltd
- Bebecar-Utilidades Para CrianÇa, S.A.
Baby strollers and prams Market: Key Developments
- In 2016, Newell Brands Inc. another key player in global baby strollers and prams acquired the business of Jarden Corporation for US$ 16 billion.
- In 2014, Dorel Industries Inc., one of the key players in global baby strollers and prams announced the acquisition of juvenile business of Hong Kong- based Lerado Group specializing in the designing and manufacturing of infant products especially baby strollers and prams.
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Key Segments Profiled in the Global Strollers and Prams Market
By Product:
- Lightweight
- Multi-optional System
- Standard
- Double/Triple
- Jogging
By Age Group:
- 0-6 Month Infants
- 6-12 Month Infants
- 12-36 Month Infants
By Sales Channel:
- Baby Boutiques
- Specialty Stores
- Modern Trade
- Department Stores
- Online Retailers
- Other Sales Channels
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
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