In 2022, the demand for Global Electric Face Cleanser’s is projected to be valued at US$ 1.68 billion, with a forecasted growth at a CAGR of 9.3% to reach US$ 4.1 billion from 2022 to 2032.
Electric face cleansers are versatile personal care devices suitable for all skin types, offering a gentle yet effective cleanse. They enhance the facial cleansing process by utilizing oscillation technology, which aids in improving blood circulation and effectively eliminating dirt, makeup, and oils from the skin.
North America currently controls the majority of the market for electric face cleansers due to the presence of significant companies and growing consumer awareness of beauty goods. Skin allergy incidences have also increased in the population as a result of extended sun and UV radiation exposure.
This is probably going to spur the skincare industry’s expansion in the upcoming years, which means that countries like the US and Canada will see a rise in the need for electric face cleaners.
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Which are Some Prominent Drivers Spearheading Electric Face Cleansers Market Growth?
Owing to increasing levels of pollution in several countries and its detrimental effects on human skin, consumers are opting for various skincare products, such as electric face cleansers, to protect against pro-oxidative chemicals and air pollutants.
Rapid innovations in the cosmetic industry and growing consumer demand for portable devices with high battery backup are some important factors that will boost the demand for Electric Face Cleansers during the forecast period
What are the Challenges Faced by the Electric Face Cleansers Industry?
The availability of alternatives to electric face cleansers in the market and the high price of electric face cleansers compared to conventional products are important factors that will impede the growth of the market. It is also difficult to clean brushes and filters of electric face cleansers.
That apart, limited government regulations in developing countries that cover electronic personal care devices lead to an increase in the trade of false/imitation products in the market, which may also hamper the growth of the electric face cleansers market during the forecast period.
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Why is Asia-Pacific Emerging as an Opportunistic Electric Face Cleansers Market?
The Asia Pacific is the fastest-growing region in the cosmetics market. Over the last five years, outdoor air pollution has increased by 8% worldwide. Various cities in the Asia-Pacific and the Middle East regions are dealing with the menace of air pollution and consumers are becoming more aware of the detrimental effects of air pollution. This is the primary factor that will accelerate the growth of the electric face cleansers market during the forecast period.
Additionally, an upsurge in disposable income owing to rapid urbanization, key players penetrating the market, and growth of the electric appliances market are likely to rev up the sales of electric face cleansers in the region. Countries like China and India are the major consumers of cosmetic products all over the world. This is estimated to strengthen the demand for electric cleansers throughout the forecast period.
How is Europe Contributing to the Growth of the Electric Face Cleansers Market?
The Europe electric face cleansers market is projected to grow ascetically in the foreseeable future. Increasing spending rate on cosmetic products by individuals is assessed to propel electric face cleanser market growth in Europe. Besides, the launch of new cosmetic products by renowned players in the province is likely to back Europe’s market growth.
Why does North America Hold a Significant Share in the Electric Face Cleansers Market?
North America dominates the electric face cleansers market, backed by the presence of prominent players as well as soaring awareness about beauty devices among people. Additionally, there has been an upsurge in skin allergy occurrences among the population owing to longstanding exposure to sun and UV radiations. This, in turn, is likely to encourage the skincare market growth in the next few years, thus, which will boost the demand for electric face cleansers in the countries like U.S & Canada.
Key Players Are:
- Pacific Bioscience Laboratories Inc.
- The Procter & Gamble Company
- Panasonic Corporation
- The Proactiv Company LLC
- DDF Skincare Company
- Shenzhen Shidai Zhongchuang Investment Co., Ltd.
- Clinique Laboratories, LLC
- Michael Todd
- LP
- Etereauty Innovations Limited
- LAVO Skin Company
- Koninklijke Philips N.V.
- LumaRx Company
- Kingdom Cares Co., Limited.
Key Segments Profiled in the Electric Face Cleansers Industry Survey
Sales Channel:
- Hypermarkets/Supermarkets
- Multi-brand Stores
- Specialty Beauty Stores
- Online Stores
- Independent Small Stores
- Others
Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- APEJ
- Japan
- Middle East and Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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